Innovation Games Online System Guide

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Innovation Games® Online System Guide

http://www.conteneo.co/

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System Guide

• Game Engines, Game Definitions and Results• Key system concepts

• Projects and the Project Organizer• Game definitions, game plays, and game results

• Let’s Play a Game!• Game process overview• Instructions for Buy a Feature• Instructions for Prune the Product Tree• Getting more information


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Visual Collaboration

Buy a Feature

Game Engines

Prune the Product Tree

Speed Boat

Speed Boat

GamesOr

Game Definitions

Game Results

Game engines embody the rules and interaction models of a specific kind of game.

You will create unique games within the game engines by supplying content and configuring the game. We often call these a game definition.

Each played game produces a unique result for analysis.

IGO Conceptual Model


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Good

Really Good

Somewhat Bad

Bad

Really Bad

Each team started with the same game. Each team produced a unique result.

Every Game Play Produces A Unique Result

This is a game definition for ONE kind of Speed Boat Game.

The game definition was played FOUR times to produce four unique results.


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Innovation Games® OnlineKey System Concepts

Just a few things you need to know about how our system is organized.

We’ll keep this as brief as possible.


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The project organizer is the main “home screen” of the system. You will see this after you login. The project organizer allows you to organize your games into projects (that look like folders).

The two top-level folders manage public and private games.

Anyone can see a public game.

This project folder contains two games:

$ CoffeeCo – a Buy a Feature Game

Ideas for Coffee Makers – a Prune the Product Tree Game

Projects and the Project Organizer


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Game definitions are what you’ll play. When played you get a game result.

This area presents an overview of the game

definition.

All of your Parties and Galas--ways you can play your game--are listed here.

We’ll explain Parties and Galas a bit later.

We’ve selected the CoffeeCo game.

Game Definitions and Game Results


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Import a Game

Definition

Add a New

Game

Delete a game

Edit a game

Clone a game

Plan a Party

Plan a Gala View

Results

Export Results to

Excel

What You Can Do With Games


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Let’s Play a Game

Ideas into Action®


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Product Manager for CoffeeCo

• You’re a product manager for CoffeeCo and you want to prioritize some potential new features for a new Coffee maker, the infamous model T-800, with your customers.

• You have a rough estimate of how much each potential feature will cost. These estimates are based on “shirt sizes” – Small, Medium, Large and were provided by your lead engineer.


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Create a New Project

Click on the Add Project Button.

Type in the name of your project. We’ll call ours the “Model T-800 Games”.


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Create a Game Definition

Click on the Add Game Button.

Select “Buy a Feature” and click “Create”.


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Entering DetailsType in the name and description of your game.

Specify who can see the results. We’ll keep these results private.

Specify your currency symbol and where it is placed.

Type in your Features. Select “Add Row” to add more items.

You can specify a price directly or allow the system to randomly pick a price based on a shirt size.

We’ll use shirt sizes. Select a size from the drop down menu to generate a price

1

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4

5

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Import a Game Definition with Excel

You can also create a Buy a Feature game using Excel. Create an Excel file or download our template and fill out your items. After creating your file, follow thedirections on the next page.

Here is an example of a set of items:

A name is the only required piece of information for an item. If both a size and a price are specified, the price will be used. Files can be xls or xlsx extensions.


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Import a Game Definition with Excel

Click on the Import Game Button.

Your game will be selected in the project organizer

3

1Click choose file and navigate to your game file.

2


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Let’s Play Our Game

Now that we’ve created our game we need to play it! Let’s say we’ve defined a segment of very heavy coffee drinkers – our “Continual Coffee” drinkers. Let’s find out what they think are our best features.

Click on the Party button. We’ll be defining a party.


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Creating a Party: Define Date & Time

Give the party a name and specify the date & time of the party.

The lobby is the place where players gather before the game starts. You will typically want the lobby open a few minutes before the game so that players who join a few minutes early have a place to gather.

Use this area to specify who will facilitate your game


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Creating a Party: The Guest List

The guest list are the names and email addresses of the players that you will be inviting to your party. The system will automatically send out emails to all of your players using a template you’ll specify.

We recommend distributing 40% of the total budget evenly among all players.


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Creating a Party: The Guest List

If you would just like to use a list of email addresses instead, click on this tab, and enter the emails, separated by commas.


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Creating a Party: Inviting Players

The last step is editing the email that the system will send to each player. Words bracketed within “%” signs are replaced with specific values. For example, %name% is replaced with the name of the player from the guest list.

Take time to write a good invitation letter. Make sure you include all of the facts.

The next slide contains a description of the tags you can use in your letter.


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Default Buy a Feature Email InvitationDear %name%,

%plannername% has invited you to play the Innovation Game® %gametype% to better understand what you're looking for in future products and services.

To play the game, click on the link below. This link will open a web site that will present you with a list of features. Each feature costs a certain amount of money. You will be given some money to spend on the features that you want to purchase. Since you probably won't have enough money to purchase everything you want, we encourage you to collaborate with other players to purchase features that you can't afford.

Here are the details of the game.

Game: %partyname%Date: %date%Time: %time% %timezone%Click on this link to play the game: %playlink%

You have been registered for this game with the following e-mail address: %email%.Please use this e-mail address when you join the game.

Sincerely,%plannername%


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Invitation email tags

Tag Replaced By

%name% The name of the player from the guest list.

%plannername% Your name.

%gametype% The type of game you’re playing – either Prune the Product Tree or Buy a Feature.

%partyname% The name of your party.

%date%, %time%, %timezone%

The date, time, and time zone you specified in the first step of the party.

%playlink% The URL that the system will automatically generate and send to your players. ** REQUIRED **

%email% The email address the player must use when joining the lobby. This is the email you entered into the guest list. We strongly recommend including this because players often forward emails between email accounts.


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Your Party is Ready!

You can see the Status is planned


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Chat area

Here is the guest list for the lobby. We start with 8 slots – in this case the game had 4 people on the guest list and room for four more.

Players in light gray have not yet arrived. As players arrive they are announced and the font is dark.

You remove players or slots by clicking in the “x”. You can add slots too!

This is the chat facility. You can send chats to everyone or whisper to a specific person.

Not implemented yet!

If the guest list is closed then people who are NOT on the guest list go here.

If there is NO ROOM for an additional player they are placed here.

You need to move people here when ready.

Playing Your Game – The LobbyControls to: - start the game - lock (close) the lobby - cancel the game

Any text you put there is shared with the players in their lobby.


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Players and empty slots are listed here. If you delete an empty slot or a player the remaining money of that player or slot is automatically distributed to the remaining slots. These keeps the total purchasing power constant.

Player bids. Only one player is in this game. Your game should have 5 to 8 players.

Notice that items can have a “zero cost” and that an item can be “overbid”.

Playing the Game


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Analyzing Game Results

• Download the results in Excel.

• Who said what?

• Who bought/put money down for what?

• Are there any patterns that have emerged?

• Are there any “Outliers” or “Surprises” that emerged?

• Summarize the game result and use it to shape your product/service!


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Innovation Game®: Prune the Product Tree

Goal:Develop ideas for new products and services.

• Draw a graphic image of a tree to represent growth of the product/service.

• Add your current project portfolio / product roadmap as leaves and apples.

• 5 to 8 invited stakeholders are asked to shape the “growth” of your offering.

• Captures very rich information about perceptions of the future, timing of new concepts, and balance among delivered offerings

In-person• Provides rich opportunity for “new” ideasOnline• Captures data for sophisticated analysis of

preferences


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Prune the Product Tree -- Preparing

Planners define layers and regions so that they will know where players are placing

their ideas.

Planners choose images to represent growth.

Planners select the kind & number of items that can be placed on the image

during the game.


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Place Initial Items

Any existing ideas or roadmap items are placed on the tree.


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Playing the Game!Players collaborate in real-time to

place features/benefits (leaves/apples) on the tree.

An integrated chat facility enables you to understand

player motivations.Players label and

describe their ideas

All information is recorded and available for analysis


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Create Interpretations from the Results of Multiple Games

Game 1 Results

Game 2 Results

Interpretation

Game results are merged into a new game – which you can edit and shape, further process, or play with additional players.


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For More Help

If you need more help on with anything in our system, follow these directions:

Click on this drop down menu

Select the topic you would like to know more

about



Our Core Team

• Luke Hohmann, CEO & Founder• CEO & Founder, Enthiosys• VP Engineering, Aurigin Systems• 1982 US National Junior Pairs

Figure Skating Champion

• Laura Richardson, VP Sales• Managing Partner, Uptime• Dir. Business Dev., E-Color• Little League Ump & Tough

Mudder Competitor

• Dan O’Leary, CTO• VP Engineering, Callidus Software• Staff Engineer, Sun Microsystems• Fender Stratocaster Devotee

• Tami Carter, VP Marketing• GM Tech Web/SD Events• Managing Editor, UBM• Poet, Lifeguard & Coal Miner’s

Daughter

• Sue Cook, VP Prof. Services• Owner, Spearfish Innovation• VP Global Operations, HP• Co-Founder Mont Blanc Ladies

Literary Guild and Trekking Society

Advisors & Investors:• Verne Harnish, Founder & CEO, Gazelles• Paul Gemeraad, President of Intellectual Assets, Inc.• Chris Matts, Financial Systems Consultant• Harry Max, Vice President of Experience Design for Rackspace



The Book That Started It All

Collaborative PlayIs the Better Way



Luke HohmannFounder & CEO, Conteneo, Inc.

480 San Antonio Road, Suite 202Mountain View, CA 94040mobile: (408) [email protected]


Innovation Games Online System Guide

Technology

Transcript of Innovation Games Online System Guide