Influencing the Influencers:

Bringing Value to Your Brand

@CASIESTEWART

Influencer Outreach is Overrated

Find People Who Love Your Brand

Want to improve your

brand’s presence?

Want to improve your

brand’s presence?

BUILD

RELATIONSHIPS

Brand+ Shared Experiences = Memories

• True influence drives action, not just

awareness

• Find passionate people who like/love your

brand, get to know them

• Create experiences

• You want brand advocates not just

‘influencers’ talking

Confusing Influence w/ Audience

Tips for Influencers

• Be Honest

• BE YOURSELF

• Talk about budgets

• Trust Your Gut

• Don’t Sell Out

Tips for Brands

• Do your research

• Invest in people

• Create positive experiences

• Don’t go for the one night stand

• Be honest & upfront about budgets and

expectations

• BUILD RELATIONSHIPS!

@CASIESTEWART on Twitter/InstagramCASIESTEWART.COMCASIE@CASIESTEWART.COM