Influencing the Influencers: Bringing Value to Your Brand
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Transcript of Influencing the Influencers: Bringing Value to Your Brand
Influencing the Influencers:
Bringing Value to Your Brand
@CASIESTEWART
Influencer Outreach is Overrated
Find People Who Love Your Brand
Want to improve your
brand’s presence?
Want to improve your
brand’s presence?
BUILD
RELATIONSHIPS
Brand+ Shared Experiences = Memories
• True influence drives action, not just
awareness
• Find passionate people who like/love your
brand, get to know them
• Create experiences
• You want brand advocates not just
‘influencers’ talking
Confusing Influence w/ Audience
Tips for Influencers
• Be Honest
• BE YOURSELF
• Talk about budgets
• Trust Your Gut
• Don’t Sell Out
Tips for Brands
• Do your research
• Invest in people
• Create positive experiences
• Don’t go for the one night stand
• Be honest & upfront about budgets and
expectations
• BUILD RELATIONSHIPS!
@CASIESTEWART on Twitter/[email protected]