Post on 18-Feb-2017
Think Digital, Think Ally Digital Media 1 of 23
Inbound Marketing: SEO + Blog + Social Media
Think Digital, Think Ally Digital Media 2 of 23
Inbound Marketing
BLOG SEO SOCIALMEDIA
Think Digital, Think Ally Digital Media 3 of 23
Outbound Marketing• Telemarketing• Trade Shows• Direct Mail• Print ads• TV/Radio ads
Rethinking Marketing
Think Digital, Think Ally Digital Media 4 of 23
Inbound Marketing• Telemarketing• Trade Shows• Direct Mail• Print ads• TV/Radio ads
Rethinking Marketing
Think Digital, Think Ally Digital Media 5 of 23
What Regulate Success?
BLOG/ CONTENT
SOCIAL MEDIA
SEO
•Inbound links•Fans (Subscriber)
•Fans (friends)•Content
•Content•Inbound Links
Think Digital, Think Ally Digital Media 6 of 23
Exponential Effects
BLOG
Think Digital, Think Ally Digital Media 7 of 23
Exponential Effects
BLOG
SEO• More Traffic• More Links
Think Digital, Think Ally Digital Media 8 of 23
Exponential Effects
BLOG
SEO• More Traffic• More Links
Social Media• Even More Traffic• Even More Links• More Content
Think Digital, Think Ally Digital Media 9 of 23
Exponential Effects
BLOG
SEO• More Traffic• More Links
Social Media• Even More Traffic• Even More Links• More Content
Think Digital, Think Ally Digital Media 10 of 23
What to Publish?
• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Release
Think Digital, Think Ally Digital Media 11 of 23
What to Publish?
• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Release
Think Digital, Think Ally Digital Media 12 of 23
What to Publish?
• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Release
Think Digital, Think Ally Digital Media 13 of 23
What to Publish?
• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Release
Think Digital, Think Ally Digital Media 14 of 23
Where to Publish?
Think Digital, Think Ally Digital Media 15 of 23
Exponential Effects
BLOG
SEO• More Traffic• More Links
Social Media• Even More Traffic• Even More Links• More Content
Think Digital, Think Ally Digital Media 16 of 23
25% of SEO= On Page (Visible)• Page Title
• URL
• H1,H2, H3 tags
• Page Text• Bold
Think Digital, Think Ally Digital Media 17 of 23
Article SEO Performance Analysis
Think Digital, Think Ally Digital Media 18 of 23
Inbound Link Analysis
Think Digital, Think Ally Digital Media 19 of 23
Exponential Effects
BLOG
SEO• More Traffic• More Links
Social Media• Even More Traffic• Even More Links• More Content
Think Digital, Think Ally Digital Media 20 of 23
Promote Your Content
Think Digital, Think Ally Digital Media 21 of 23
RSS Monitoring
Think Digital, Think Ally Digital Media 22 of 23
Conclusion: A Day of Inbound Marketing
Your Optimized Press Release
8.00 -8.30 am: Check blogs, Facebook and Twitter• Add some new Friends• Leave some comments8.30 – 9.30 am: Publish new article on blog• Post link on Twitter and Facebook
3.00 – 3.30 pm: Someone appreciate you.• Post link on Twitter and Facebook• Email friends/employees to explore it.3.30 – 4.00 pm: Review SEO results• Prepare a couple tweaks to on-page SEO
Think Digital, Think Ally Digital Media 23 of 23
Thank YouVisit: www.allydigitalmedia.com