Making Your Website

Your Best Salesperson

THE POWER OF GREAT MARKETING!GETS YOU LEADING RESULTS!

Don't talk about the services or products you sell; talk about the

problems you solve.  

Then talk about the remarkably different way that I will experience

working with you as you solve those

problems.

Be sure you tell me what I get; NOT what you do.  Because I don't have

time to figure out if what I need is what you do.

LEADING RESULTS CORE MANTRA!

Company Overview!“HAPPINESS IS A COMPETITIVE ADVANTAGE”

Darling!

Laura!

Kim!

Matt!

Courtney!

Dan!

•  Balanced and Blended Lead Generation Marketing

•  Duct Tape Marketing Consultants

•  HubSpot Gold Partner

•  Charlotte NC (clients around the world)

•  Established 2009

•  10 employees

•  No Contractors

THE 7 STEPS WE FOLLOW FOR

CLIENT SUCCESS

1.  Strategy before tactics 2.  Document the Buyer’s Journey as the

Marketing Hourglass 3.  Publish Educational, Insightful Content

4.  Establish and Integrate Your Online Presence

5.  Create a Balanced Marketing 2x2

6.  Integrate Nurture and Sales into the System

7.  Live by a calendar

Outbound!

• Email

• Paid Promotion

• Trade Shows

Referrals!

• Customer Process

• Industry Partners

Inbound!

• Blog

• Social

• SEO

• Citations

Earned Media!

• Social Proof

• Public Relations

• Thought Leadership

Balanced Marketing

DELIVERING THE POWER OF GREAT MARKETING

7

Processes for Consistency

Outbound aka Traditional

Marketing

Websites and InBound

Marketing Y

Earned Media and Thought

Leadership

Referral and Word-of-Mouth

Marketing Programs

8

How We Engage!

Website Development!

(HubSpot & WordPress)!

Marketing Execution Agency

Marketing Strategy Workshops

Marketing !Coaching & !

Training!

Fractional VP of Marketing Services

Keynote Speaking

Inbound !Marketing !

Training!

Know Like Trust Buy Repeat Refer TRY

The Definition of Marketing

The  funnel    

       is  broken  

The funnel

is irrelevant

57% of a typical purchase decision

is made before a customer even

talks to a supplier. Source: CEB

Website

We

bsit

e

Website

Sh

op

Sh

op

Shop

The future of “new business” is

less about demand fulfillment and

information control and more about

organizing information and

assisting behavior.

Think about your Website…

How you would approach it if you were trying to date the prospect, rather than sell to them.

•  Make it about them - not you

•  Get rid of I, We, Us..

•  Let them know in 3 seconds or

less how to find what they want

Its Not About Me; Its For You

•  Don’t make them work for it.

•  Don’t be “original”

Make Navigation Easy Enough for 3rd Graders

Does Anyone Read Blogs?

•  Make your site relevant and timely – to the

search engines

•  Blog your keywords, 3x per post per 750

words (more or less)

•  2x per month minimum

Entertain Them & Don’t Make Them Read

•  Make it watchable – add video and all the

relevant tags so that the video not only sells for

you, but helps you get found

•  Explainer Videos

•  Help Videos

•  Testimonial Videos

•  Convert Visitors to Leads

•  Tell them what you want them to do

•  Checklists, guides, etc

Add Calls To Action & Assets

•  Address on every page,

•  City/state listed under every customer

testimonial

•  Specific pages for locations

•  Local phone number

•  Local affiliations

Make It Clear That You Are LocaI

•  Add testimonials and client quotes

throughout (esp. video)

•  List certifications, awards, partnerships

Establish Trust - Early & Often

Be Social and Reachable

•  Use social sites to show personality and culture

•  Connect with prospects in their channel of

choice

•  Use click-to-chat to provide real-time

conversation and answers

•  Have your college/university alumni page link to

your website. (you kids, your spouse)

•  Guest Blog for Links

•  Donate service to NPO for links

•  Volunteer for links (eg SCORE)

Inbound Links Help You Be Found

•  Make the whole site readable by your ideal

customer

•  Make it specific.  Each page has 1 and only 1

topic.

•  Avoid jargon and gobbledegook

Don’t Make Them Use a Dictionary

•  Make it personal – get pictures of your

people in the staff pages

People Buy From People

Make it ridiculously easy to find you

•  On every page:

»  Address

»  Clickable phone number at top and footer

»  Contact us

»  Email link

»  Mailing list sign up

•  Map and directions if they visit

Don’t play Hide & Seek

•  Focus on only one thing to do from an ad

•  No navigation

•  Clear offer

•  Credibility on the page

•  Click to chat

Make Your Paid Advertising Effective

•  Leverage schema

•  Title page appropriately (Café XYZ, Café XYZ Catering

Menu, Café XYZ Take-out Menu)

•  Update content frequently (blog)

•  Use meta tags to help humans

Help Search Engines Help You

Leverage Technology

It is extremely hard

to put all the

technology together,

and KEEP it

together.

Summary

Ultimately, an effective website will

keep your message and advantage

consistent and provide steady flow

of new prospect.

•  Marketing and Website Review

»  You complete our questionnaire

»  We spend 30 minutes with you to review it

Offer

þ Email info@LeadingResults.com if you are interested

Questions & Answers

Contact Us

Web: www.leadingresults.com

Email: dkraus@leadingresults.com

Phone: 888-717-1715

Twitter: @leadingresults

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

A Note About ROCO RELEVANT ORIGINAL CREATIVE OFFERS

Roco is our content monster. He has a passion for Relevant, Original,

Creative, Offers and his commitment to the team at Leading Results is to

keep us light-hearted, fun, creative and passionate for what we do (after

all, how seriously can you take a monster like this?)

He has had some formal and creative education at a Monster-sorri

School in Transylvania (where all monsters originate). And much like the

founders of Google (who also received this type of education) his

schooling allowed him to be free-thinking and creative in his approach to

problem solving.

Roco found his calling in life when he started consuming content as a

paper shredder for big companies, but decided that the content he was

seeing wasn’t filling enough. Roco joined Leading Result eight years ago

(in monster years, mind you).

Roco has had great people skills from a young age. His first job in the

human world was with a small part in the musical Avenue Q. In his free

time Roco enjoys social media like Pintrest and Monstergram and has a

continuing interest in theater. He also enjoys surfing and exploring.

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THANK YOU !

THE POWER OF GREAT MARKETING!GETS YOU LEADING RESULTS!