Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

Imagine PrepOct 28, 2014

Got intellectual property? Why care…

100% of all companies have IP.

IP theft costs US companies $250 billion

annually

Patents (Utility & Design)

What is IP?

Copyright©

What is IP?

Trademarks

What is IP?

Image courtesy: Shelby Asistio

™ ℠ ®

Trade Secrets—unsung heroes

What is IP?

Image courtesy: Beverley Goodwin

IP Misconceptions

IP is just for tech startups or tech companies, and patents are the only IP for inventors.

IP Misconceptions

You can copy anything without a copyright ©

IP Misconceptions

You can copyright an idea.

IP Misconceptions

Domain = TM

IP Misconceptions

If I pay for it, I own it.

IP Misconceptions

Identify IPProtect IPPick a PlatformBuild Social CapitalCreate a Pitch

Fundraising Approach

Who: IP Ownership Challenges

• Multiple inventors• Who are you? Employee of

another company• Proper assignment of IP

rights — personal vs company

• Assume that ownership extends outside the US

Strategies to Protect IP

Secrets:- Notary- IP Vault- Copyright software

Hire a Professional:- Attorney, Consultant, - LegalZoom, Rocketlawyer

Do It Yourself:- USPTO.gov- copyright.gov

Pick a Platform

Rewards Based:Kickstarter, Indiegogo → How it works online!

Pick a Platform: Rewards Based

Pick a Platform: Rewards Based

Pick a Platform: Rewards Based

Pick a Platform: Rewards Based

Pick a Platform: Rewards Based

Pick a Platform: Rewards Based

Pick a Platform: Rewards Based

Pick a Platform: Rewards Based

Rewards

Choose the best platform for you.

Rewards

- All or nothing(Example: Kickstarter)

Rewards

- Percent based on type(Example: Indiegogo)

Rewards

Be realistic.

Rewards: Be RealisticNo cap

Rewards: Be RealisticCapped

Pick a Platform: Other

Build Social Capital

Social capital is more than social media

Build Social Capital

Quality, not quantity

Content is King

Blogs

Content is King

Start working on this before you launch your

campaign

A Tale of 2 Campaigns

What They Do: DNA on a Shirt

Genetic Art- T shirts- Portraits

Channels- Obsessed pet owner- Animal organizations

What They Do: G3Box

Convert steel shipping containers into medical clinics- cooling/heating installed- most of medical equipment needs/electric and sink- durable- quickly installed

Lessons Learned

Lessons Learned

Try Again

Lessons Learned

New plan of action

Try Again

Try Again

New cause

Try Again

New business opportunity

The New Plan

Pre-selling

The New Plan

Heavy PR

The New Plan

Partnering

The New Plan

Get it in writing

The New Plan

New rewards structure

The New Plan

SCHEDULE

Results

Ignorance Is NOT A Defense

Be Careful:

Video

Ignorance Is NOT A Defense

Be Careful:

Music

Read, Read, Read

Read license and permission to use

Read, Read, Read

Check out CreativeCommons.org

CF Data: State Activity

Source: thecrowdfundingcentre.com, Mapping the State of the Crowdfunding Nation Jul-Sept 2014 Report

CF Data: Popular Markets

Source: thecrowdfundingcentre.com, Mapping the State of the Crowdfunding Nation Jul-Sept 2014 Report

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Mary Juetten

mejuetten@traklight.com

@traklight

Slides available on slideshare.net/Traklight

@maryjuetten