Imagine Prep Crowdfunding and Innovation presentation

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Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions. Imagine Prep Oct 28, 2014

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Crowdfunding, Innovation, and Intellectual Property at Imagine Prep - case studies & more.

Transcript of Imagine Prep Crowdfunding and Innovation presentation

Page 1: Imagine Prep Crowdfunding and Innovation presentation

Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

Imagine PrepOct 28, 2014

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Got intellectual property? Why care…

100% of all companies have IP.

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IP theft costs US companies $250 billion

annually

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Patents (Utility & Design)

What is IP?

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Copyright©

What is IP?

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Trademarks

What is IP?

Image courtesy: Shelby Asistio

™ ℠ ®

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Trade Secrets—unsung heroes

What is IP?

Image courtesy: Beverley Goodwin

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IP Misconceptions

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IP is just for tech startups or tech companies, and patents are the only IP for inventors.

IP Misconceptions

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You can copy anything without a copyright ©

IP Misconceptions

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You can copyright an idea.

IP Misconceptions

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Domain = TM

IP Misconceptions

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If I pay for it, I own it.

IP Misconceptions

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Identify IPProtect IPPick a PlatformBuild Social CapitalCreate a Pitch

Fundraising Approach

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Who: IP Ownership Challenges

• Multiple inventors• Who are you? Employee of

another company• Proper assignment of IP

rights — personal vs company

• Assume that ownership extends outside the US

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Strategies to Protect IP

Secrets:- Notary- IP Vault- Copyright software

Hire a Professional:- Attorney, Consultant, - LegalZoom, Rocketlawyer

Do It Yourself:- USPTO.gov- copyright.gov

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Pick a Platform

Rewards Based:Kickstarter, Indiegogo → How it works online!

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Pick a Platform: Rewards Based

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Pick a Platform: Rewards Based

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Pick a Platform: Rewards Based

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Pick a Platform: Rewards Based

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Pick a Platform: Rewards Based

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Pick a Platform: Rewards Based

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Pick a Platform: Rewards Based

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Pick a Platform: Rewards Based

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Rewards

Choose the best platform for you.

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Rewards

- All or nothing(Example: Kickstarter)

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Rewards

- Percent based on type(Example: Indiegogo)

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Rewards

Be realistic.

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Rewards: Be RealisticNo cap

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Rewards: Be RealisticCapped

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Pick a Platform: Other

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Build Social Capital

Social capital is more than social media

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Build Social Capital

Quality, not quantity

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Content is King

Blogs

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Content is King

Start working on this before you launch your

campaign

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A Tale of 2 Campaigns

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What They Do: DNA on a Shirt

Genetic Art- T shirts- Portraits

Channels- Obsessed pet owner- Animal organizations

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What They Do: G3Box

Convert steel shipping containers into medical clinics- cooling/heating installed- most of medical equipment needs/electric and sink- durable- quickly installed

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Lessons Learned

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Lessons Learned

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Try Again

Lessons Learned

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New plan of action

Try Again

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Try Again

New cause

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Try Again

New business opportunity

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The New Plan

Pre-selling

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The New Plan

Heavy PR

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The New Plan

Partnering

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The New Plan

Get it in writing

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The New Plan

New rewards structure

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The New Plan

SCHEDULE

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Results

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Ignorance Is NOT A Defense

Be Careful:

Video

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Ignorance Is NOT A Defense

Be Careful:

Music

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Read, Read, Read

Read license and permission to use

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Read, Read, Read

Check out CreativeCommons.org

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CF Data: State Activity

Source: thecrowdfundingcentre.com, Mapping the State of the Crowdfunding Nation Jul-Sept 2014 Report

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CF Data: Popular Markets

Source: thecrowdfundingcentre.com, Mapping the State of the Crowdfunding Nation Jul-Sept 2014 Report

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Questions?

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Mary Juetten

[email protected]

@traklight

Slides available on slideshare.net/Traklight

@maryjuetten