Crowdfunding the energy transition · Crowdfunding Models •Non-profit •
Imagine Prep Crowdfunding and Innovation presentation
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Transcript of Imagine Prep Crowdfunding and Innovation presentation
Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
Imagine PrepOct 28, 2014
Got intellectual property? Why care…
100% of all companies have IP.
IP theft costs US companies $250 billion
annually
Patents (Utility & Design)
What is IP?
Copyright©
What is IP?
Trademarks
What is IP?
Image courtesy: Shelby Asistio
™ ℠ ®
Trade Secrets—unsung heroes
What is IP?
Image courtesy: Beverley Goodwin
IP Misconceptions
IP is just for tech startups or tech companies, and patents are the only IP for inventors.
IP Misconceptions
You can copy anything without a copyright ©
IP Misconceptions
You can copyright an idea.
IP Misconceptions
Domain = TM
IP Misconceptions
If I pay for it, I own it.
IP Misconceptions
Identify IPProtect IPPick a PlatformBuild Social CapitalCreate a Pitch
Fundraising Approach
Who: IP Ownership Challenges
• Multiple inventors• Who are you? Employee of
another company• Proper assignment of IP
rights — personal vs company
• Assume that ownership extends outside the US
Strategies to Protect IP
Secrets:- Notary- IP Vault- Copyright software
Hire a Professional:- Attorney, Consultant, - LegalZoom, Rocketlawyer
Do It Yourself:- USPTO.gov- copyright.gov
Pick a Platform
Rewards Based:Kickstarter, Indiegogo → How it works online!
Pick a Platform: Rewards Based
Pick a Platform: Rewards Based
Pick a Platform: Rewards Based
Pick a Platform: Rewards Based
Pick a Platform: Rewards Based
Pick a Platform: Rewards Based
Pick a Platform: Rewards Based
Pick a Platform: Rewards Based
Rewards
Choose the best platform for you.
Rewards
- All or nothing(Example: Kickstarter)
Rewards
- Percent based on type(Example: Indiegogo)
Rewards
Be realistic.
Rewards: Be RealisticNo cap
Rewards: Be RealisticCapped
Pick a Platform: Other
Build Social Capital
Social capital is more than social media
Build Social Capital
Quality, not quantity
Content is King
Blogs
Content is King
Start working on this before you launch your
campaign
A Tale of 2 Campaigns
What They Do: DNA on a Shirt
Genetic Art- T shirts- Portraits
Channels- Obsessed pet owner- Animal organizations
What They Do: G3Box
Convert steel shipping containers into medical clinics- cooling/heating installed- most of medical equipment needs/electric and sink- durable- quickly installed
Lessons Learned
Lessons Learned
Try Again
Lessons Learned
New plan of action
Try Again
Try Again
New cause
Try Again
New business opportunity
The New Plan
Pre-selling
The New Plan
Heavy PR
The New Plan
Partnering
The New Plan
Get it in writing
The New Plan
New rewards structure
The New Plan
SCHEDULE
Results
Ignorance Is NOT A Defense
Be Careful:
Video
Ignorance Is NOT A Defense
Be Careful:
Music
Read, Read, Read
Read license and permission to use
Read, Read, Read
Check out CreativeCommons.org
CF Data: State Activity
Source: thecrowdfundingcentre.com, Mapping the State of the Crowdfunding Nation Jul-Sept 2014 Report
CF Data: Popular Markets
Source: thecrowdfundingcentre.com, Mapping the State of the Crowdfunding Nation Jul-Sept 2014 Report
Questions?
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Mary Juetten
@traklight
Slides available on slideshare.net/Traklight
@maryjuetten