#Idmyr paid marketing

Post on 18-Jan-2015

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Transcript of #Idmyr paid marketing

PAIDOWNED

EARNED

Ads

Google Adwords Account Setup

Perform your research

Match Types

Keyword Match Type Keyword Possible Valid

Search Query

Broad Match Myrtle Beach Hotels

North Myrtle Beach Hotels

Phrase Match Myrtle Beach Myrtle Beach Hotels

Exact Match Myrtle Beach Hotels

Myrtle Beach Hotels

Negative Match North All searches without North

Geographic Targeting

How Much?

Quality Score

How much does it really cost?

Relevant keywords and ads =

less money

Setup Conversion Tracking

Does it work?

Right Column Ads

Suggested Post

Pick a Destination or Page

What would you like to do?

Build your audience

Location?

Age and Gender?

Interests?

Precise Interests?

Relationship Status and Interest?

Campaign Setup and Bidding

Conversion Tracking

Conversion Tracking

Place the pixel

Sample Audience

Custom Audiences

Custom Audiences

Does it work?

Remarketing

300 - 400% Conversion Rate Boost

Remarketing

Expand reach and influence

Remarketing

Connect with exactly the right customer

Remarketing

Does it work?

PAIDOWNED

EARNED