#Idmyr content marketing

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30 CONTENT IDEASIn 30 minutes or less...

30 Content Marketing Ideas in 30 min.

Chris MowderDirector of Content Marketing

• Degree from Ohio University in Visual Communications and Advertising• Worked at The Sun News from 2006 to 2010• Founded ListenUp Myrtle Beach in 2010• Hired by Waccamaw Publishers in 2011


What is Content Marketing?


“Content marketing is the technique of creating and distributing relevant and

valuable content to attract, acquire, and engage a clearly defined and understood

target audience – with the objective of driving profitable customer action.”

— Content Marketing Institute

Wait a second...

WTF does that actually mean?


Content Marketing is...• A creative blurring of the line between journalism and PR/advertising • Marketing-driven content that mimics editorial• Telling a story that sells a product or service• Native advertising, Branded content, Advertorials, Sponsored content, Brand journalism, Custom media


30 Content Marketing Ideas in 30

Content is King!



Content is King!

...there is no marketing without content.

Why content matters...• Great content helps your customers make informed decisions.• Great content helps turn your customers into brand advocates.• Great content helps you get found online.• Great content doesn’t ever get stale.


Whoneeds

content?


Who doesn’t need

content?


You don’t need content marketing if...

• You have a truly astonishing product• You have a ton of money to spend on advertising• You don’t need to growing your business• You know every one of your customers personally


15 Types of

Content Marketing


1. Blogs

Long-form articles, Link roundups, lists, tips, photos, etc.


2. Videos

Promotional clips, Instructional How-Tos, etc.


2. Videos


Promotional clips, Instructional How-Tos, etc.

3. Infographics

Great for data, explaining processes, timelines


4. Reviews


Users trust other users more than your brand

4. Reviews

Ask your customers to share their opinions


5. Interviews/Testimonials

Great way to showcase business & customers


6. Magazine or newsletter

Give updates, deals, articles, in print or online publication


7. Q&As or FAQs

Search Yahoo Answers, Quora, LinkedIn, etc.


8. Webinars or teleseminars

Great for instruction, tech support or Q&A


7. Photo galleries

Great for events, creating social engagement


9. Microsite or Learning Center

Entire site or set of pages devoted to a niche topic


10. Polls

Facebook, Polldaddy, SurveyMonkey, Google Docs, etc.


11. Whitepapers or eBooks

Effective tool for

collecting leads,

generating passive revenue


12. Contests

Give incentives to solicit user-generated content


13. Curated content

Use social platforms, website to collect, showcase content


14. Mobile apps

Don’t ignore your mobile audience!


15. Live events

Capitalize on trade shows, speaking gigs, festivals, etc.



MORE...• Google Maps• Podcasts• Tip Graphics• Case Studies• Online Forums• Fact Sheets

15 Content

Marketing Tips


1. Remember kids...Creating great content is only half the The other half is

promoting it. You should

spend as much time promoting your content as you do writing it.


http://www.quicksprout.com/2012/12/13/dont-forget-the-marketing-in-content-marketing/

http://www.quicksprout.com/2012/12/13/dont-forget-the-marketing-in-content-marketing/

2. Depth mattersText content needs to be a

minimum of 300 words. Content that is at least

2,000 words tends to rank a lot higher on Google. Only

aim to do great content.


3. Don’t expect content to produce a “direct” return

Indirect benefits of users consuming your content can

include, higher customer retention, increase in lead

quality and raised awareness.


4. Consistency is key.Not delivering what you’ve

promised can greatly hamper your content efforts

and quickly turn off customers. Set a schedule

you can handle.


5. Be ready to commit.Often days, weeks or even months won’t produce the results

you want. Be prepared to

maintain a schedule for a year or more.


6. Stay conversationalWhen writing blog posts or creating videos don’t be

boring or get too focused on sales. Write/talk as if you were having

conversation with your friends.


7. Don’t be a link whore!

Make sure to link to other sites in your content.

Be impartial and think about what will benefit the reader the most.


8. Strive to create “evergreen”

Info that will still be relevant one or five years from now will

produce the best results.


9. E-mail is not dead...yet.E-mail is still one of the most effective

ways to get people to continually come back and read your content.


10. Not all content is

created equal.

Some content will produce better results for you than others. Test, test and test different types

to see what appeals to your

audience.


11. Createa plan.

Before you start your marketing efforts, you

need a content calendar.


If you’re lacking creativity look for ideas on Facebook, Pinterest,

Storify, LinkedIn or follow a few hashtags

on Twitter.

12. You don’t have to reinvent the wheel.


13. Imitate but don’t duplicate.The worst content you can create is

duplicate content. Regurgitatin

g the same old information won’t benefit anyone.


14. Don’t forget to recycle.Get the most out of your content by repurposing

blogs entries into whitepapers,

instructional videos into graphics, etc.


15. Make sure it’s mobile-friendly.People aren’t consuming

content just on their computers or laptops. There

will be an estimated 788 million mobile-only

users by 2015.


MORE...• Don’t do it unless you’re doing it right.• Outsource work when necessary.• Make it memorable.• Have fun!


Want to learn more?

• Quick Sprout - Quicksprout.com• Content Marketing Institute -ContentMarketingInstitute.com• Convince & Convert - convinceandconvert.com• Content Warfare Podcast - RyanHanley.com


Thank You!Chris Mowder (@mowder)

[email protected]


mailto:[email protected]

mailto:[email protected]

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