Paid Search & Digital Marketing 101
22
AN INTRO TO THE BASICS
-
Upload
andrea-m-tarrell -
Category
Marketing
-
view
180 -
download
4
Transcript of Paid Search & Digital Marketing 101
AN INTRO TO THE BASICS
•
•
•
•
Display Banner Ads
Remarketing
Paid Social Media Ads
Paid Search
YouTube Devices
Paid Search
Paid Search
• Google AdWords
• Bing Ads
• Why Paid Search?• It’s where people are searching• It compliments your SEO and other marketing
efforts• It provides the ability to change messaging in
real time• It can target the audience you need to reach• It delivers fast and measurable results
• Displays on websites with related content
• Brand Awareness
• Engagement with website
• Why Display Ads?
• It’s where your customers are
• It’s critical for influencing consumers
• It’s accountable
• Brand Continuity
• Target your consumer base
Display Banner Ads
Display Banner Ads
Remarketing
Remarketing
Website Visitors
Completed Action
DO NOT Complete
Action
Show Banner, Video or Text Ad
Return to Website
Show Banner, Video or Text Ad
Return to Website
Paid Social Media Ads
• Facebook & Instagram Ads
• Twitter Ads
• LinkedIn Ads
• Benefits
• Interests
• Behaviors
• Geography
• Age
• Gender
• Language
Paid Social Media Ads
Paid Social Media Ads
Paid Social Media Ads
Paid Social Media Ads
Paid Social Media Ads
• Why use Twitter?• Branding/Brand Loyalty• Increase followers• Increase Website clicks or conversions• Generate leads• Collect email addresses
• Target• Interests• Behaviors• Geography• Age• Gender• Language
YouTube
YouTube
• In-Stream Ads (PreRolls)
• In-Display
• Why use YouTube?
• 2nd largest search engine
• US Adults spend an average of 5.5 hours a day consuming video content
• YouTube Ads vs Television
• Local TV Ad Campaign buy -$20K month
• YouTube Ad Campaign - $1,000 - $3,000 month
• Average Cost per View - $0.12 - $0.25
Devices
• Mobile – over 50% of all searches in the United States were completed on a mobile device
• Desktop
• Tablet
April 21, 2016
8:30 AM – 12:00 PMRadisson Hotel Milwaukee West
2303 N. Mayfair Rd.
Milwaukee, WI 53226
May 5, 2016
1:00 – 2:00 PM CST
http://www.topfloortech.com/seminars
ANY QUESTIONS?
