HOW WE DID IT:Promoting theCvent CONNECT App

CONNECT App Success!Over 100% Logins

5 Essentials for Success

1. Gather the Team

Marketing & Social

Planning

App Dev Web

It Takes a Village

Design

Video

Content

2. Create the Plan

Marketing Timeline…

3. Promote

4. Educate

Internal ambassadors

Speakers

Moderators

Train Everyone

Internal ambassadors

Speakers

Moderators

Train Everyone

Internal ambassadors

Speakers

Moderators

Train Everyone

5. Monitor the Metrics

Mobile App Update

78%CONNECT attendees downloaded and logged in

Thank You