How We Did It: Promoting the Cvent CONNECT App
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HOW WE DID IT: Promoting the Cvent CONNECT App
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HOW WE DID IT:Promoting theCvent CONNECT App
CONNECT App Success!Over 100% Logins
5 Essentials for Success
1. Gather the Team
Marketing & Social
Planning
App Dev Web
It Takes a Village
Design
Video
Content
2. Create the Plan
Marketing Timeline…
3. Promote
4. Educate
Internal ambassadors
Speakers
Moderators
Train Everyone
Internal ambassadors
Speakers
Moderators
Train Everyone
Internal ambassadors
Speakers
Moderators
Train Everyone
5. Monitor the Metrics
Mobile App Update
78%CONNECT attendees downloaded and logged in
Thank You
