Why Virtual Events? Virtual events can be powerful vehicles to accomplish many of your event and business goals, including:

• Building brand awareness• Generating leads• Creating and accelerating sales pipeline• Driving revenue• Retaining customers• Engaging and educating prospects and customers

They should be viewed, managed, and executed with the same precision as any other type of event within your program. By using a single event technology platform for all your events, you’ll have the consolidated data to more deeply understand your attendees and see the full picture of their engagement with your organization.

How Cvent Powers Your Virtual Events

EVENT MARKETING AND MANAGEMENT

For Event Organizers that are facing event cancellations or postponements, virtual events can be an effective alternative, so that you don’t have to press pause on your events program and can continue working towards your goals. We have years of experience helping customers host virtual events and are dedicated to

continuing to support and guide you if you’re now considering transitioning to virtual.

What Do I Need to Consider?

A number of factors will determine exactly how you should transition and create your virtual event. There are several types of virtual events at your disposal, including webinars, virtual conferences, and hybrid events that have both live and virtual elements. As you develop your plan, here are some considerations to keep in mind:

• Are you hosting an internal or external event?• What type of event are you transitioning?

• Is it a single-day, straightforward event?• Is it a more complex, multi-session event that may

require additional engagement tools?• Which sessions will be pre-recorded, and which will be

streamed live?• How will you ensure that live streams are high-quality and

without disruption for your attendees?

How Can Cvent Help?

With our Event Marketing and Management Platform, Cvent can support your entire event lifecycle, no matter the shape, size, or complexity of your virtual events.

Event Website: Have user-friendly tools to build branded and professional event websites to communicate the value proposition of your virtual events. Invitees can access important event information, such as agendas, speakers, exhibitors and sponsors, and FAQs.

Registration: Capture registrations for your virtual events, with the ability to create dynamic registration paths, collect attendee preferences, ask pre-event questions, and securely process payments. You’ll be able to quickly collect all the right information to plan and coordinate meaningful events.

Event Promotion: Send targeted, personalized, and automated emails to engage the right audience, boost response rates, and drive attendance. Effective communications before, during, and after your events will help build excitement, keep attendees engaged, increase attendee loyalty, and drive sales opportunities.

Online Event Guide & Mobile Event App: Ensure attendees stay engaged throughout your virtual event by providing easy access to all the information they care about. Whether it’s through a mobile event app or web experience, attendees will be able to find agendas, speakers, exhibitors, sponsors, live Q&A, polls, feedback surveys, and more. They can easily network with and schedule appointments with other attendees, including exhibitors and sponsors.

Event Feedback: Collect attendee feedback through registration surveys, live session polling, live Q&A, native surveys within your mobile app, post-event surveys, and more. Use these actionable insights to make improvements on-the-fly, tailor event follow-up, and improve future virtual events.

Integrations: Integrating Cvent with your virtual meeting solution means unified data without error-prone, manual data exports and imports. Only Cvent registrants will be able to join your virtual event, and once it’s over, key attendance and engagement data will automatically pass back to Cvent. From there, you can integrate attendee data back into your Marketing Automation and CRM systems for a unified, up-to-date view of your entire program.

Ready to Go Virtual? We’re here to help. Our team will work with you to make sure you’re all set up for virtual event success.

1. We’ll discuss your event marketing and management needs. We want to understand your total events program and what you’re hoping to accomplish.

2. Share the details of your existing virtual meeting solution provider. Don’t have one? No problem. Let’s talk through your web conferencing needs and we can help make a recommendation.

3. We’ll help to handle integrating your virtual meeting solution with Cvent, no matter what solution you select or are using.

Cvent can help you integrate with virtual meeting solutions, including: