How to Write a KILLER LinkedIn Profile

Tempo Fox Valley - April 6, 2017

Presented by Brenda Bernstein

AGENDA

•Why LinkedIn?•Magic LinkedIn Formula•Top Secret Tricks•Q&A

WHY LINKEDIN?

•467 million users (107M US)•200 countries•3 million business pages

• 97.3% of staffing professionals use LinkedIn as a recruiting tool.

• 89% of hires sourced from social media are sourced from LinkedIn.

• 80% of B2B social media leads come from LinkedIn.

• 65% of companies acquired B2B customers through LinkedIn (2013).

WHY LINKEDIN?

2009 – 2016

MY MAGIC LINKEDIN FORMULA!

Locatability

Likeability ALiveness

LOCATABILITY

Headline - Job Titles - Skills•Diane Abraham•Headline •Executive Director at University of Wisconsin-Fox Valley Foundation •vs. •Executive Director for Non-Profits and Foundations | Philanthropic Consultant | Comprehensive Fundraising Strategies

If people were searching for you, what would they look for?

LOCATABILITY: MISTAKE #1 - KEYWORDS

Job Titles: 100 charactersLOCATABILITY: MISTAKE #1 - KEYWORDS

What do you think?LOCATABILITY: MISTAKE #1 - KEYWORDS

Experienced in non-profit management with a demonstrated history of working in the higher education and arts industries. Skilled in operations and database management, marketing and communications, public relations, fundraising, and bookkeeping. See more

I am an accomplished visionary and a high-energy leader with the education, training and experience required for success. I specialize in the use of business principles and practices to advance philanthropic and community-development objectives. See more

LOCATABILITY: MISTAKE #2 - SKILLS

Build Your Connections…• Friends & Family• Classmates & Alumni• Employers• Association members• Group Members

LOCATABILITY: MISTAKE #3 - LESS THAN 500 CONNECTIONS

LOCATABILITY: MISTAKE #3 - LESS THAN 500 CONNECTIONS

LOCATABILITY: MISTAKE #3 - LESS THAN 500 CONNECTIONS

LOCATABILITY: MISTAKE #4 – NOT FOLLOWING COMPANIES

LIKEABILITY

"I just finished reading your eBook. Thank you, thank you. Tonight I'm going to read it to the kids. Never too young to start building your network! :)” 

- Enthusiastic E-Book Reader

LIKEABILITY

LIKEABILITY: MISTAKE #1 – STANDARD CONNECTION REQUEST

LIKEABILITY: MISTAKE #2 – PHOTO

Missed Opportunity!

LIKEABILITY: MISTAKE #3 – NO SUMMARY OR BORING SUMMARY

Who are you? What you do? Who you want to meet? Be human!

2000 characters

Use headers to break up text

LIKEABILITY: MISTAKE #3 – NO SUMMARY OR BORING SUMMARY

LIKEABILITY: MISTAKE #2 – NO SUMMARY OR BORING SUMMARY

When I was little, I wanted to drive a garbage truck. Then, I moved to Wisconsin and declared I would be the next Green Bay Packers QB once Brett Favre retired. No one ever told me "No" (or that girls don't play in the NFL), but soon after I found art and writing, and hopes of being the next big name in football were passedalong to Aaron Rodgers. - Jess Hornyak, MarketingDirector, KEVA Sports Center

LIKEABILITY: MISTAKE #3 – NO SUMMARY OR BORING SUMMARY

I am an accomplished visionary and a high-energy leader with the education, training and experience required for success. I specialize in the use of business principles and practices to advance philanthropic and community-development objectives. My career includes a number of developmental experiences that all demonstrate excellence and innovation.

• I have a proven record of success in the areas of: strategic leadership, relationship building, comprehensive fundraising development, building cost effective structures and financial planning.• I have been actively involved in such key areas as: community and regional efforts, healthcare delivery, education, and economic development.• I have proven how to provide direction and continuity to establish and achieve measurable goals.• My progressive approach to philanthropy uses creative and innovative methodologies to achieve ambitious results.

LIKEABILITY: MISTAKE #3 – NO SUMMARY OR BORING SUMMARY

Provide high quality objective financial advice to clients and prospects using Financial Planning tools and programs.

I have a passion for The Women’s Fund because I know and understand the sacrifices women and girls must make each day regardless of their socio-economic status. As a woman, it is my goal to promote social change by giving other women tools and resources to better their lives. 

I also serve on the Oshkosh Public Library Board and donate time to other local non-profits such as ARC and Clarity Care.

Specialties: I specialize in working with women to reach their financial objectives in areas such as wealth preservation, retirement, budgeting, tax planning, and wealth transfer. 

LIKEABILITY: MISTAKE #3 – NO SUMMARY OR BORING SUMMARY

1. Think of and describe 3 peak moments in your life – at least 2 of them work-related.

2. Describe your ideal day at work.3. What do you want people to “get” about you from

your LinkedIn profile?

4. What adjectives would your best friend use to describe you? Your boss?

5. Find 3 other profiles you like. How can you model after those?

LIKEABILITY: MISTAKE #3 – NO SUMMARY OR BORING SUMMARY

ALIVENESS

Add photos, PowerPoints & videos!

ALIVENESS: MISTAKE #1 – NO MULTIMEDIA PRESENTATION

ALIVENESS: MISTAKE #2 – NO SPECIAL SECTIONS

ALIVENESS: MISTAKE #3 – INACTION

20

20 minutes per day. Update frequently!

ALIVENESS: MISTAKE #4 – BEING ALL BUSINESS

ALIVENESS: MISTAKE #5 – KEEPING IT ONLINE

ALIVENESS: MISTAKE #6 – KEEPING IT ONLINE

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MISTAKE #7 – DOING IT WITHOUT HELP

LinkedIn Profile Review Special $50! http://tinyurl.com/reviewspecial

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