Social networking 101: Facebook, Twitter, LinkedIn and more!
How to use Facebook, Twitter, and LinkedIn to write White Papers
-
Upload
ana-thompson -
Category
Documents
-
view
53 -
download
0
Transcript of How to use Facebook, Twitter, and LinkedIn to write White Papers
![Page 1: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/1.jpg)
business tips for smart people
Using Social Media to promote White Papers
www.KLARITI.com
![Page 2: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/2.jpg)
Hi, I’m Ivanwww.Klariti.com
![Page 3: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/3.jpg)
Using Social Media to write & promote
White Papers
![Page 4: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/4.jpg)
Identify trends
![Page 5: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/5.jpg)
Connect with influencers
![Page 6: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/6.jpg)
White Papers=
$ $ $
![Page 7: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/7.jpg)
Who reads them?
experts (not technical)Decision makers
Tech JournalistsTime poor
![Page 8: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/8.jpg)
3 ways social media can help you writewhite papers
![Page 9: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/9.jpg)
connect with influencersobserver trends
grow ears
![Page 10: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/10.jpg)
![Page 11: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/11.jpg)
Share photosAsk questions
Create discussions
![Page 12: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/12.jpg)
![Page 13: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/13.jpg)
open-ended questionsActive groups
include quotes
![Page 14: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/14.jpg)
![Page 15: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/15.jpg)
Quora
Connect with expertsAnswer questions
Share white paper
![Page 16: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/16.jpg)
![Page 17: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/17.jpg)
White paper goals
Be interestingDemonstrate authority
Build credibility
![Page 18: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/18.jpg)
Length of white papers
Enough to make decision5-20 pages
Review competitors
![Page 19: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/19.jpg)
![Page 20: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/20.jpg)
Takeaways
![Page 21: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/21.jpg)
1. Grow Ears2. Use different channels3. Ask questions4. Make it remarkable5. Write in waves6. Give credit7. Promote, promote
![Page 22: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/22.jpg)
![Page 23: How to use Facebook, Twitter, and LinkedIn to write White Papers](https://reader035.fdocuments.in/reader035/viewer/2022062304/55b7cb4ebb61eb3e758b45be/html5/thumbnails/23.jpg)
Please Tweet, Like, or Subscribe!
More at www.Klariti.com