How to Write KILLER Meta Descriptions

Meta descriptions could be your last chance to capture

a user's attention. Discover the steps to writing meta

descriptions that are both helpful & exciting.

Meta descriptions play an important role in SEO,

This snippet of content is one of your first and last

opportunities to grab the searcher’s attention, and

get them to click through to your website.

Here are 6 tips FROM OUR TEAM…

that will get you on your way to writing

killer meta descriptions.

#1

WRITE WITH TARGETED KEYWORDS

If there are any search keywords present in

your meta description, they will appear in

bold. This helps show the reader if your

content is relevant for what they searching.

Using that keyword in that page’s meta

description not only helps explain what the

page is about, but it will help show relevance to

the searcher.

#2

KNOW THE RECOMMENDED LENGTH

Sure, you could write a 200+ character

meta description, but only 156 characters

will be visible. It would be in your best

interest to stop at 156 characters.

Search engines will cut off your description,

which is not only frustrating for searchers,

but also shows incompetence in SEO. Writing

short, captivating descriptions will work in

your favor, so make every character count!

#3

BE DESCRIPTIVE & ACTIONABLE

Your meta descriptions should give

searchers a good understanding of what

they are about to click on, but don’t leave

it up to them to decide on their own.

Summarize your content and consider

including a call-to-action to give them that

extra little push onto your page. Using words

like “Learn”, “Discover”, or “Grab” elicits the

value of clicking through.

#4

MAKE IT RELEVANT AND SPECIFIC

Those 156 characters can be a powerful

marketing tool — if you use them right.

Brands make the mistake of generalizing

their meta descriptions to their entire site.

Instead, keep your meta description specific

to each individual page, avoiding any extra

“fluff” at all costs.

#5

INSPIRE CURIOSITY

Another common mistake brands make is

putting the meat of their content right in

the meta description, so searchers don’t

even need to click.

Give searchers enough information to

understand what the page is about, what

value is holds for them if they click through,

but leave them curious enough to feel they

need to click-through to get the goods.

#6

AVOID DUPLICATE META DESCRIPTIONS

Just as each page on your website serves

a unique purpose, so should their meta

descriptions.

To keep it as relevant as possible, summarize

the content on each page instead of

generalizing the description of your entire

website.

340 Reading Rd. (Suite West)

Cincinnati, Ohio 45202hello@emediadesign.co

emediadesign.co

866.700.8585

DROP US A NOTE