Sutton LinkedIn Bootcamp - How to write a killer linkedin profile v3-r2

Delivered by:Michael Sutton

(GAME Doc)

How to Write a Killer LinkedIn Profile … and 18 Mistakes to Avoid—Based upon the Kindle Book by Brenda Bernstein

Trailhead LinkedIn Boot Camp Workshop– April 11, 2016

Building Your Digital Persona & Personal Brand

Boise Trailhead LinkedIn Bootcamp 3

Intellectual Property Statement (1)

This presentation is Copyright © 2016, Michael JD Sutton

No part of this presentation (document) may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of Dr. Michael J.D. Sutton.

These PowerPoint Presentation Slides were made available exclusively to participants at the Trailhead seminar and invited guests. Under copyright law, Dr. Sutton is granting you fair use of a copy of this document for your personal files.

April 11, 2014


Intellectual Property Statement (2)

Under no circumstances may portions of this material be used for, or incorporated into, your own reports, presentations, workshops or seminars without obtaining written permission from Dr. Michael J.D. Sutton ([email protected]).

Historically, Dr. Sutton has not withheld consent to incorporate or use specific portions of this material to a reasonable requester. Dr. Sutton only asks that the following conditions be met, in addition to receiving his written permission:

1) appropriate attribution on the presentation slide or report, i.e., “How to Write a Killer LinkedIn Profile…and 18 Mistakes to Avoid, Dr. Michael JD Sutton, 2016” and,

2) you purchase one “Venti Café Latte” at the local Starbucks or other well attired coffee establishment for Dr. Sutton (Gift Cards appreciated)

April 11, 2014

mailto:[email protected]


Agenda

LinkedIn: A Moment in History

Strategic Business Value Propositions

Killer Profile? Avoid Mistakes # 01 – 18

Additional Tips and Techniques

Other ResourcesApril 11, 2014


Visual Map of LinkedIn Relationships [1]

http://inmaps.linkedinlabs.com/

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Visual Map of LinkedIn Relationships [2]

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Noosphere—Pierre Teilhard de Chardin, SJ

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Source: http://designtidbits.com/design-elements/led-social-media-icons/


Strategic Business Value Proposition –

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The Network for Global Contacts and Relationships

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Source: http://www.onlinemarketing-trends.com/2011/03/fastest-growing-countries-for-linkedin.html

> 4/LinkedIn Users NOT in USA (70%)


90 of the Fortune 100 firms rely solely upon LinkedIn’s search capability to find future hires

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Before We Begin!

You must have already created a LinkedIn Account:

FreeBusiness ProfessionalRecruiter

You will require a professional digital photo Max. file size = 10MB Pixel size is between 400 x 400 pix. and 20,000 X 20,000 pix.

Log into Linkedin Account

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LI Settings [1]

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LI Settings [2]

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LI Profile [1]

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LI Profile [2]

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Mistake # 01

Ineffective Use of Keywords ... and a Boring, Uninformative Headline

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Mistake # 02

No Profile Photo or an Unprofessional or Distracting Photo

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Mistake # 03

Profile Not 95% Complete

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Mistake # 05

Public Profile URL (Link) with lots of Numbers, Letters and Slashes at the End

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Mistake # 07

Recommendations that Contain Spelling, Grammar and Punctuation Errors

– or are Just Plain Boring

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Mistake # 08

Fewer than 500 Connections

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Mistake # 09

Blank or Ineffective Summary Section

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Mistake # 10

Blank Specialties and/or Skills & Expertise Sections

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Mistake # 13

No Descriptions or Weak Descriptions of Job Duties and Accomplishments

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Mistake # 15

Lack of Consistency/Discrepancies in Format and Structure

Spelling, Grammar, and Punctuation Errors

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Mistake # 18

A Static (Unchanging, Outdated) Profile

– and thinking all you needed was a KILLER LinkedIn® profile

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Additional Tips, Techniques, and LinkedIn Champion Workshop

Supply me with your email address, anyone attending today’s session will receive an email with numerous attachments available in the public domain that will support extension of your Linked experience.

LinkedIn Champion Workshop will be offered in May.

April 11, 2014


Other Resources

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Sutton LinkedIn Bootcamp - How to write a killer linkedin profile v3-r2

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