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How to Leverage Glassdoor Analytics

Glassdoor is a registered trademark of Glassdoor Inc.

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•  Audio is streaming over the web.

•  Your speakers should be turned "on and turned up.

•  All lines are muted to avoid background noise.

•  You can submit questions using "the Q&A tab in the lower left corner of your window.

"

Webinar Tips for Attendees

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© Glassdoor, Inc. 2016

Featured Speakers

Cody Loveland Social Media Strategist at KF Futurestep,"Global Talent Acquisition RPO at Alcon

Chris Miller Enterprise Account Executive

at Glassdoor

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agenda

why metrics matter

understanding your Glassdoor data

conversation spotlight: Alcon

what you can do today

Q&A

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© Glassdoor, Inc. 2016

Inavero, 2015 Retailing Today, 2013

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Glassdoor User Survey, 2014

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Listen Measure Iterate + +

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Understanding Your!Glassdoor Data

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Benefits of Understanding Your Glassdoor Data

Define Your Candidates and Followers

Compare Hiring Processes

Analyze Interview Feedback

Spot Review Trends

Company Ratings/Updates

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How to Leverage Analytics

Employee Sentiment vs. Competitors*

*only available in certain packages

Brand Awareness vs. Competitors* Rating Trends vs. Competitors*

Employee and Candidate Rating Trends Candidate demographics

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Profile Traffic

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Define Your Candidates and Followers

Who are they? Where are they located?

Top Job Titles

1.  Software Engineer

2.  Account Executive

3.  Sales Representative

4.  Business Development Representative

5.  Senior Software Engineer

Top Locations

1.  San Francisco, CA

2.  Chicago, IL

3.  San Jose, CA

4.  New York, NY

5.  Toronto, Canada

Their Demographics

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Compare Hiring Processes

What are they saying about your"interview experience?

Who are the candidates you’re"winning and losing?

Interview Review Highlights

Acceptance Rate

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Interview Feedback A B C D

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Spot Review Trends

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Company Updates and Ratings

Rating Trends

Measure current and former employee rating trends over time

Company Updates Measure engagement and leverage data to determine what content works best for your audience

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© Glassdoor, Inc. 2016

It Does Matter Which Way You Go

Alice: Would you tell me, please, which way I ought to go from here? The Cheshire Cat: That depends a good deal on where you want to get to. Alice: I don't much care where. The Cheshire Cat: Then it doesn't much matter which way you go.

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Strategic Why & How Questions

•  Why do we want to use Glassdoor? •  Why do employees leave good/bad reviews on Glassdoor? •  Why do/don’t we respond to reviews on Glassdoor?

•  How will using Glassdoor meet our objectives? •  How can we share information from Glassdoor to bring about

organizational change? •  How can we become a more engaged employer?

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Overall Strategy

Watch Listen Learn

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This Is Who We Are

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Set a Goal: Becoming an Engaged Employer

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Using Our Data

•  State of the Union Monthly Report

•  High level, Easy to understand, Visual, Tell a story, Share reviews

•  Monthly report sent to the Director of TA, VP TMOD, SVP of HR, & others

•  At least use the PDF

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Feedback Is Your Friend

•  Improved our overall rating •  Reengaging employees using

real people & quotes •  Invite new hires to review the

interview process during onboarding

•  Invitation to review company in 30/60/90 plan

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What You Can Do Today

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Access Your Employer Center

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Lean on Interview Feedback to Refine Processes

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Reviews, Reviews, Reviews

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Get Leadership Engaged

Provide employee sentiment analysis. Glassdoor Word Clouds "allow you to easily show executives the top-level sentiments found in "your reviews.

Provide data. When a CEO sees a low satisfaction rating or the number "of visits to the Glassdoor page, they’re bound to take action.

Involve your CEO in Glassdoor. It may be worthwhile to ask the CEO "to read and respond to Glassdoor reviews — it helps them keep their "finger on the pulse of employee sentiment.

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Key Takeaways

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Key Takeaways

Take the time to watch, learn and listen

Pay attention to what the data is telling you

Use your findings to effect change

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2

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© Glassdoor, Inc. 2016

Cody Loveland Social Media Strategist at KF Futurestep,"Global Talent Acquisition RPO at Alcon

@CodyBLoveland

Chris Miller Enterprise Account Executive

at Glassdoor

© Glassdoor, Inc. 2016