Ken Cooper

Consultant and Author, CooperComm, Inc.

ken@kencooper.com

Chris Osborn

Vice President of Marketing, BizLibrary

cosborn@bizlibrary.com

@chrisosbornstl

Improve employee performance with the largest

and fastest-growing library of training videos.

Who’s here?

4%5%

16%

32%3%

28%

1%

10% President/CEO

CLO/COO/VP/Director

Manager / Supervisor

Training Specialist

Coordinator / Assistant

Instructional Designer / Developer

External Consultant

Other

How would you describe your experience with custom online video?

a. Non-user

b. Use outside developer

c. End-user production

d. Low-end production

e. Full in-house studio

What you should take-away:

The basic skills you'll need to cultivate to build you own video training.

Tools and recommended resources to get started!

Key steps you can take to get started making you own training videos right away.

CONTENT

definition curation

delivery

Where do I get learning resources?

BUILD BORROW BUY

12x

CURRENT clients – 12 times more video courses

finished per year than e-learning coursesShift from eLearning (slide style, interactive courseware) to video has

been sudden and dramatic.

The Rise of Video

Usage data: May 15, 2015 2011 EL = 59.5% of total sales, video was 28%.

2015 through May 15, 2015, EL = 18%, & video = 68%.

eLearning

(41%)

Video

40%+

Sales Productivity International

… some 90% of new skills are lost with a year, some research suggests.

Too much

Too long

Too boring

Too early

Too infrequent

Too inconsistent

Too inconvenient

Too disconnected

Too expensive

2009

Traditional Employee Training . . .

• Classroom first

• Slow introduction of CBT

• “e-learning” emerges in 1990’s . . .

1945

50% 70%100

ms

Of the brain is used for visual

processing

Of the sensory receptors are in

the eyes

To get a sense of the visual scene

Visually Wired Brain

Sources: Human Anatomy and Physiology 7th Edition, Merieb and Hoehn;

The SAGE Handbook of Political Communication, Semetko

↑ Message quality

↑ Experience

↑ Interest

↑ Comfort

↑ Retention

Source:

Forrester Research

Media Publisher Magazine

Commit to Video

Just do it Content First Everyone Can Learn

• It’s all about getting

started

• You won’t be perfect

• Your employees won’t

care

• Content IS king, really

• If the content works,

everything else is

window dressing

• Skills can be learned

• Tools are not

expensive

• It’s fun

Off-the-ShelfCore Content Current Custom

Supplement, Don’t Reinvent…

Identify Your Gaps

1. What is the desired state of performance compared to

current state?

2. Where can you have a big and QUICK impact?

User-Generated Content

Written documents,

typed, little to no

graphics

Presentation tools

emerge – PowerPoint

and Pages

Web 2.0 and Social

Networking ToolsNow - Video

Learn How to Produce Video

Script

Needs good balance

between structure and

conversational tone.

Delivery

The end product will be

viewed differently, so the

development must reflect

the medium

Instructional Design

STILL MATTERS, but

it’s different when

producing video.

D.I.Y Skills

Give People the Tools and Teach Them How to Use Video

TrainingPhysical

EnvironmentApplication of Video

D.I.Y Skills

• People are already

making a lot of video

• Just need to learn to

apply learning

principles to what

they know

• Cameras – phones,

tablets

• Editing applications

• Sound

• Training & education

• Reinforcement

• Performance support

• Other uses

End-User Video ToolsD.I.Y Skills

End-User Video ToolsD.I.Y Skills

End-User TrainingD.I.Y Skills

Manage the Medium

Technology Access

How will you host and

deliver video content?

How do expect

employees to access

video content?

Delivery looks

familiar to me and

there is video to

watch

Content is

personalized to fit

my needs

Mobile – must

have, it’s not an

option

Social – shareable

with friends and

colleagues and I

can comment

LEARNER EXPECTATIONS

CONTENT CHARACTERISTICS

Short, relevant videoI choose when and

how to access

content

Easy to use -

intuitive

Learning

experience fits to

delivery mode

Content is accessible

no matter what

device I’m using

Easy to find and

easy to share

EngagingContent is

accessible in any

location or work

environment

TV Style

Mobile First

Only As Good As It Has To Be

Only As Good As It Has To Be

Short Task-OrientedOne Thing

at-a-time

• Think about average

person’s work day

• People learn in short

“chunks”

• 5-7 minutes is ideal

• “I need to change a

filter”

• Help employee DO

something

• Off-the-shelf content can

help with teaching

foundational skills

• Single topic

• Create a series if you

need to explain more

than one thing

• Simple is always better

than complicated

1

3

2

Get Real Voice of the Learner:

Don’t lecture - converse

Visuals Matter:

Must be stimulating

Enable Segment Review:

Let people find parts they want

to see

4

6

5

Instruction Design & Video tips

Mentally Engaging:

Think “Play Along at Home”

MOBILE:

Design with small screen in

mind

CONCISE:

Keep it short – 5-7 minutes

How do I get started…

1. Commit to video – just do it

2. Supplement existing content

3. Pick an area where you can make a big splash

4. Find someone to become your VIDEO instructional design expert (it’s not a “long

throw”)

5. Get the right tools based upon WHAT YOU NEED!!!!!

a. Camera

b. Sound

c. Editing

6. Make sure you know how you will deliver the video

7. Don’t try to build everything!

8. Have fun, and learn from the mistakes you WILL make (BTW – hint – save the out

takes and bloopers – there are a ton of fun to watch later!!!!)

Peer InvolvementWhat factors amplify

success?

Manager Involvement

Pilot and Evaluate

Creating Great Business Videos

NEW Video Series to

get started

Try out this series and more!

www.bizlibrary.com/free-trial

Improve employee performance with the largest

and fastest-growing library of training videos.

www.bizlibrary.com/free-trial

FREE 30-DAY TRIAL!no risk and

no obligation

www.kencooper.com

QUESTIONS

Ken Cooper

Consultant and Author, CooperComm, Inc

ken@kencooper.com

Chris Osborn

Vice President of Marketing, BizLibrary

cosborn@bizlibrary.com

@chrisosbornstl

Additional Resources and Links

• eBook: Employee Training – Why Short Video Gets Big Results

• White Paper: The Terrible Too’s of Training

• Research: Department of Education – Evaluation of Evidence-Based Practices in Online

Learning

• Infographic: Using Video to Improve Employee Training and Development