How to Develop Great Online Video Training Programs | Webinar 05.19.15
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Transcript of How to Develop Great Online Video Training Programs | Webinar 05.19.15
Ken Cooper
Consultant and Author, CooperComm, Inc.
Chris Osborn
Vice President of Marketing, BizLibrary
@chrisosbornstl
Improve employee performance with the largest
and fastest-growing library of training videos.
Who’s here?
4%5%
16%
32%3%
28%
1%
10% President/CEO
CLO/COO/VP/Director
Manager / Supervisor
Training Specialist
Coordinator / Assistant
Instructional Designer / Developer
External Consultant
Other
How would you describe your experience with custom online video?
a. Non-user
b. Use outside developer
c. End-user production
d. Low-end production
e. Full in-house studio
What you should take-away:
The basic skills you'll need to cultivate to build you own video training.
Tools and recommended resources to get started!
Key steps you can take to get started making you own training videos right away.
CONTENT
definition curation
delivery
Where do I get learning resources?
BUILD BORROW BUY
12x
CURRENT clients – 12 times more video courses
finished per year than e-learning coursesShift from eLearning (slide style, interactive courseware) to video has
been sudden and dramatic.
The Rise of Video
Usage data: May 15, 2015 2011 EL = 59.5% of total sales, video was 28%.
2015 through May 15, 2015, EL = 18%, & video = 68%.
eLearning
(41%)
Video
40%+
Sales Productivity International
… some 90% of new skills are lost with a year, some research suggests.
Too much
Too long
Too boring
Too early
Too infrequent
Too inconsistent
Too inconvenient
Too disconnected
Too expensive
2009
Traditional Employee Training . . .
• Classroom first
• Slow introduction of CBT
• “e-learning” emerges in 1990’s . . .
1945
50% 70%100
ms
Of the brain is used for visual
processing
Of the sensory receptors are in
the eyes
To get a sense of the visual scene
Visually Wired Brain
Sources: Human Anatomy and Physiology 7th Edition, Merieb and Hoehn;
The SAGE Handbook of Political Communication, Semetko
↑ Message quality
↑ Experience
↑ Interest
↑ Comfort
↑ Retention
Source:
Forrester Research
Media Publisher Magazine
Commit to Video
Just do it Content First Everyone Can Learn
• It’s all about getting
started
• You won’t be perfect
• Your employees won’t
care
• Content IS king, really
• If the content works,
everything else is
window dressing
• Skills can be learned
• Tools are not
expensive
• It’s fun
Off-the-ShelfCore Content Current Custom
Supplement, Don’t Reinvent…
Identify Your Gaps
1. What is the desired state of performance compared to
current state?
2. Where can you have a big and QUICK impact?
User-Generated Content
Written documents,
typed, little to no
graphics
Presentation tools
emerge – PowerPoint
and Pages
Web 2.0 and Social
Networking ToolsNow - Video
Learn How to Produce Video
Script
Needs good balance
between structure and
conversational tone.
Delivery
The end product will be
viewed differently, so the
development must reflect
the medium
Instructional Design
STILL MATTERS, but
it’s different when
producing video.
D.I.Y Skills
Give People the Tools and Teach Them How to Use Video
TrainingPhysical
EnvironmentApplication of Video
D.I.Y Skills
• People are already
making a lot of video
• Just need to learn to
apply learning
principles to what
they know
• Cameras – phones,
tablets
• Editing applications
• Sound
• Training & education
• Reinforcement
• Performance support
• Other uses
End-User Video ToolsD.I.Y Skills
End-User Video ToolsD.I.Y Skills
End-User TrainingD.I.Y Skills
Manage the Medium
Technology Access
How will you host and
deliver video content?
How do expect
employees to access
video content?
Delivery looks
familiar to me and
there is video to
watch
Content is
personalized to fit
my needs
Mobile – must
have, it’s not an
option
Social – shareable
with friends and
colleagues and I
can comment
LEARNER EXPECTATIONS
CONTENT CHARACTERISTICS
Short, relevant videoI choose when and
how to access
content
Easy to use -
intuitive
Learning
experience fits to
delivery mode
Content is accessible
no matter what
device I’m using
Easy to find and
easy to share
EngagingContent is
accessible in any
location or work
environment
TV Style
Mobile First
Only As Good As It Has To Be
Only As Good As It Has To Be
Short Task-OrientedOne Thing
at-a-time
• Think about average
person’s work day
• People learn in short
“chunks”
• 5-7 minutes is ideal
• “I need to change a
filter”
• Help employee DO
something
• Off-the-shelf content can
help with teaching
foundational skills
• Single topic
• Create a series if you
need to explain more
than one thing
• Simple is always better
than complicated
1
3
2
Get Real Voice of the Learner:
Don’t lecture - converse
Visuals Matter:
Must be stimulating
Enable Segment Review:
Let people find parts they want
to see
4
6
5
Instruction Design & Video tips
Mentally Engaging:
Think “Play Along at Home”
MOBILE:
Design with small screen in
mind
CONCISE:
Keep it short – 5-7 minutes
How do I get started…
1. Commit to video – just do it
2. Supplement existing content
3. Pick an area where you can make a big splash
4. Find someone to become your VIDEO instructional design expert (it’s not a “long
throw”)
5. Get the right tools based upon WHAT YOU NEED!!!!!
a. Camera
b. Sound
c. Editing
6. Make sure you know how you will deliver the video
7. Don’t try to build everything!
8. Have fun, and learn from the mistakes you WILL make (BTW – hint – save the out
takes and bloopers – there are a ton of fun to watch later!!!!)
Peer InvolvementWhat factors amplify
success?
Manager Involvement
Pilot and Evaluate
Creating Great Business Videos
NEW Video Series to
get started
Try out this series and more!
www.bizlibrary.com/free-trial
Improve employee performance with the largest
and fastest-growing library of training videos.
www.bizlibrary.com/free-trial
FREE 30-DAY TRIAL!no risk and
no obligation
www.kencooper.com
QUESTIONS
Ken Cooper
Consultant and Author, CooperComm, Inc
Chris Osborn
Vice President of Marketing, BizLibrary
@chrisosbornstl
Additional Resources and Links
• eBook: Employee Training – Why Short Video Gets Big Results
• White Paper: The Terrible Too’s of Training
• Research: Department of Education – Evaluation of Evidence-Based Practices in Online
Learning
• Infographic: Using Video to Improve Employee Training and Development
