Depending on budget, timeline and specific channels of interest to you, OBR can help construct a digital media plan that will effectively leverage our

communication channels to reach your target audience.

OBR DAILY

OBR daily averages 135,000 views per month.

Circulated to 28,000+ hem/oncs, oncology practices managers,

health care providers and oncology industry professionals.

Oncology focused e-news service, delivered every business day.

OBR DAILY MORNING BRIEF

Morning edition of OBR daily, delivered every business day and includes the day’s top oncology

stories.

Morning Brief averages 40,000 views per week.

Circulated to 28,000+ hem/oncs, oncology practices managers,

health care providers and oncology industry professionals.

ACCC ONCOLOGY NEWS

Custom, daily newsletter to members of the Association of Community Cancer Centers

(ACCC).

ACCC Oncology News averages 18,000 views per month

Circulated to 8,000+ members, including hem/oncs, nurses, and

pharmacists

OBR GREEN

Oncology focused digital trade journal. Circulated to 28,000+ opt-in subscribers 10x per year.

OBR green averages over 10,000 views per issue.

Sponsorship includes exclusive visibility in the blast and banner positions on OBRoncology.com.

EBLASTS AND OTHER TACTICS

Custom email blasts to our audience to our exclusive opt-in

subscriber list

Podcasts, e-books, webinars, and other communication vehicles to help you achieve your messaging

goals.

OBRONCOLOGY.COM

Website featuring OBR content and resources, including OBR

Finance, OBR Radar, and events.

Averages over 8,800 visits and 25,000 page views per month

Channel Insertion & Ad Specs 1x Rate

OBR daily •  Insertions TBD•  Leaderboard 728x90, premium position•  20-25% SOV depending on the month

$6,500/month

OBR daily morning brief

•  Insertions TBD•  Leaderboard 728x90, exclusive sponsorship•  100% SOV

$2,500/week

OBR daily eBlast •  Insertions TBD•  Text and HTML copy provided by client

(with OBR support)•  100% SOV

$6,000/blast

OBRoncology.com •  Insertions TBD•  Leaderboard 728x90 and medium rectangle

300x250, ROS the month•  20-25% SOV depending on the month

$4,500/month

Channel Insertion & Ad Specs 1x Rate

ACCC Oncology News

•  Insertions TBD•  Leaderboard 728x90 and medium rectangle

300x250, ROS the month (premium position, rotated weekly)

•  20-25% SOV depending on the month

$6,500/month

ACCC Oncology News eBlast

•  Insertions TBD•  Text and HTML copy provided by client

(with OBR support)•  100% SOV

$6,000/blast

OBR green •  Insertions TBD•  Exclusive sponsorship (includes 728x90

leaderboard on OBR green e-blast)•  100% SOV on OBR green e-blast

$5,000/issue

Tactic Description

Edutorials Develop an article discussing topical issues relevant to the oncology field. Client would provide direction and key message points to be integrated into the piece.

Tactical Overview1. Client would provide OBR with approved message points2. OBR researches, writes, and produces Edutorial (with option to embed video segment in article)3. OBR provides final Edutorial to Client4. OBR to publish in OBR green and promote through OBR media channels

Videos/Podcasts

OBR to shoot and/or record a 7-10 minute video or podcast with our editor-in-chief and one KOL discussing the latest clinical developments in a specific tumor type.

Tactical Overview1. OBR and client to determine participating physicians2. OBR arranges and conducts video/podcast interview3. OBR will shoot/record, edit and publish the video and/or podcast to OBR’s website and promote via various OBR media channels.

Tactic Description

Clinical Roundtables

OBR can identify cancer professionals to provide assessment and review on news and publications relevant to the oncology industry. OBR will assemble and organize information into a digital monograph with downloadable slides and will also be published in OBR green and distributed via OBR media channels.

Tactical Overview1. OBR and client determine participating experts2. OBR recruits and contracts experts3. OBR and client determine topics and outline for monograph4. Experts will participate in a general discussion that will be recorded5. OBR transcribes audio, produces monograph, publishes in OBR green and promotes through OBR media channels

Conference Coverage Sponsorship

Client to be the exclusive sponsor of our coverage of a specific oncology meeting in 2018/2019 which would include media placements on a landing page on OBRoncology.com and promotion through OBR media channels during the meeting.

Tactical Overview1. OBR and client to identify specific conference to cover2. OBR to have editors attend the sessions to produce and post live blogs, video interviews, and other exclusive content3. OBR develops landing page

Tactic Description

Webinars Develop, implement and host a webinar on behalf of the client.

Tactical Overview1. Coordinate webinar logistics2. Pre-event marketing (banners and blasts)3. Identify, recruit and liaise with chosen guest speakers/faculty4. Design content, guide slide development, manage slide production process5. Implement and moderate live event6. Endure the webinar audio including synching slides to audio, hosting on OBR site, and promoting archive

Case Studies OBR to develop an interactive case study challenge to educate physicians on various topics important and relevant to the client’s business.

Tactical Overview1. OBR will design and build the interactive case study challenge (including set up, development, programming and QA) and host on OBRoncology.com or any site of your choosing2. OBR will present the case study challenge to a significant number of clinicians, aggregate the results, and provide metrics for client to review

NOTES

•  Contact us to learn more about special project pricing

•  Analytics (readership, views, and clicks) for all channels and tactics will be provided.

•  Rates will be discounted based on volume (i.e. insertions, number of months and selection of channels).

Contact

Bo Sharpe

(415) 332-3346

bo@obroncology.com

UPDATED JULY 2018