How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
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Transcript of How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
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The Digital Leadership Training Series
How To Develop Your Blog & Content
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Welcome!• Admin Stuff
• Please type in your questions along the way• Audio/video check?• Screenshots? Yes! [Jing]• Please type in your questions along the way• Slide deck on Slideshare
http://bit.ly/doylebuehler16
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Still Fighting Fires With “Online”?
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Get The Right Tools & Training
#ownonline
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What’s Important Today?
Content DevelopmentYour PersonaHelping Out Your Blog
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What Are YOU Going To “TALK” About?
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WHO Are You Talking to?
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INFLUENCE To ACTION• Move your “audience” to your own lists and
own pages.• Not about “engagement”• About INFLUENCE• WIIFM?• What Do You Want To Achieve?
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What is Content?• Not just a “blog”
– Ebooks, checklists, webinars, videos, web text, images, infographics, stories, books, course, training…
• Educating Your Audience• Creating awareness of ‘you’ (Profile)• Informing about their “environment”• Focused on YOUR keywords
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Content – What to Say• From Content Plan?• To Whom? Persona• Are you delivering
your value?
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Your CONTENT Drives Your Audience
• What is YOUR Original Content?– Not all sales– Your Business Value– WIIFM? “What’s In It For Me”
• Where is your Digital Leadership? Your Strategy?
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#OwnOnline
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“Your CONTENT is what people READ about you when you’re not around”
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What About Keywords?
• Yes, research!– https://www.google.com.au/trends/– https://adwords.google.com/KeywordPlanner– http://www.semrush.com/
More so, they distill out as PART of your VALUE statements, Your digital strategy, and your specific
content!
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Defining Your Audience
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Identify Your PersonaTARGET PERSONA: ________________________________________ Job title/Role: ____________________________________________ Typical challenge: _________________________________________ Needs Gap: ______________________________________________ Funnel position: __________________________________________ What she cares about: _____________________________________
Place your persona’s picture here and give her a name, to help your content team keep her top-of-mind.
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How to Grow you Audience With Content?
• Reciprocity – SHARE LIKE COMMENT– As ‘your’ business & personal profile
• Interest Followers & Leaders – Key People of Influence in Your Industry• Add YOUR content to the mix
– Value from your strategy?– WIIFM?
• Be proactive & Outgoing – “ASK” to connect for personal pages– 5 Minutes/day
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How To Launch Your Content Development Program
Step 1 – Define Your PersonaStep 2 – Identify Your Channels – Where IS your audience?Step 3 – Define your Story, Your Goals – The Why, The ValueStep 4 – Develop Your Content Types *BLOG*Step 5 – Create Your Schedule. STICK with it!Step 6 – Create Your Content Matrix - Distribute & Dominate Step 7 – Repurpose, Re-use
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Content Creator Worksheet
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Blog Detailer
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Blog Template – Part 1[Main Detailed Title 3-5 keywords][Subtitle: 2-3 Sentences][URL: Keywords] What you will learn [Introduction content, key bullet points that you will cover]New [company] Blog By [author][Main Blog Content 200-500 words] [Links to 1 or more previous blogs, written into content, where applicable][Links to 1 or more external references, where applicable][1-2 Images, with proper tags, referencing and linking]
[Proper close, conclusion, wrap up with “what you have learned, and how to use it”] Thank you for reading!
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Blog Template – Part 2If you need additional help with this topic on [XYZ], or would like more information, just send me a quick email [email address] and I will help you get there. I am always excited to hear from you, and to help you […].
Has this article been helpful? Please comment below or send me an email. I am always excited to hear from people making it happen! What do you find challenging in […]. Ask me now! [Author, website, contact details, main social channels] About [author]:Bio [150-250 words + author photo]
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Blog Template – Part 3
SEO Tags/keywords[8-12 core keywords specific to this blog article] Meta Description [Main Introduction: 2-3 sentences, plus…] Find out now in the new blog post about [blog title] by [author, website] Categories [Always select specific blog categories that are related to the actual content]
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Analytics You Can’t Measure
What You Can’t See?
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Performance• Baseline – take one – use
Google Analytics or Onsite• Objectives – what are they• Optimisation – yes, back
and forth• KPIs – what are you
measuring• ROI – What is it, how?
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HOT SeatWhat Is Your
Experience With Blogging? Good?
Bad? Ugly?
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Your Homework Notice!To The BLOG, BATMAN!
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Trust The Process
#OwnOnline
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Don’t just stand there staring…
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The End of The Story?It’s more about the conversation, the community, as well as the connections that you make
The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.
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Where to go for more help?
Slide Deck on Slideshare.netbit.ly/doylebuehler16
Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle
#OwnOnline
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Where to go for more help?• Let’s connect on Twitter, Linkedin, Facebook –
Just search ‘Doyle Buehler’ @doylebuehler• Need any Tips? Please email me with ANY
questions [email protected]• Call me +61 413 106 880
#OwnOnline
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http://www.linkedin.com/in/doylebuehler
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Please Find & Follow Me On Social
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#OwnOnline
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I’m Giving Away A Paperback Copy of My Book on Digital Leadership…
“The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”
Just Tweet! @doylebuehler #ownonline