Presenter Name

June xx, 2014

Presenter Contact Info

INSERT SESSION

TITLEWill Staney

Head Talent WarriorGlassdoor

@willstaney

How Social Media Has

Transformed Talent

Acquisition

How Social Media Has Transformed Talent Acquisition

THE EVOLUTION OF RECRUITING

AutomationRecruiter Tools

Job BoardsJob Hunters

Silo’ed RecruitingApplications

External Candidates

Business ResultsTools for EveryoneSocial RecruitingPassives Are PossibleIntegrated RecruitingReferralsInternal Candidates

How Social Media Has Transformed Talent Acquisition

+

THE TALENT SHIFT

WEB 1.0 WEB 2.0+PRE-WEB

How Social Media Has Transformed Talent Acquisition4

THE TECHNOLOGY SHIFT

How Social Media Has Transformed Talent Acquisition

KEEPING PACE WITH CANDIDATE EXPECTATIONS

How Social Media Has Transformed Talent Acquisition

THE MODERN WORKFORCE LOOKS LIKE THIS…

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

Today,

of workers wereborn after 1980.

How Social Media Has Transformed Talent Acquisition

EVERY DAY THEY USE SOCIAL MEDIA TOOLS LIKE THIS TO COMMUNICATE

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

It’s these expectations and rapid advancementsin social technology that have allowed social

to influence the way we recruit.

How Social Media Has Transformed Talent Acquisition

LET’S BREAK IT DOWN!

How Social Media Has Transformed Talent Acquisition

Sourcing / Pipelining Talent

Employer Branding / Talent Attraction

Candidate Experience / Engagement

Recruiting Technology

Recruiting Analytics / Metrics

How Social Media Has Transformed Talent Acquisition

SOURCING / PIPELINING TALENT BEFORE SOCIAL

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

SOURCING / PIPELINING TALENT WITH SOCIAL

How Social Media Has Transformed Talent Acquisition

It’s a Complex Ecosystem

How Social Media Has Transformed Talent Acquisition

SOURCING / PIPELINING TALENT WITH SOCIAL

of the online population is on at least one social network

How Social Media Has Transformed Talent Acquisition

SOURCING / PIPELINING TALENT WITH SOCIAL

of online adults say they use Facebook

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

6 DEGREES OF SEPARATION? TRY 4.

YouYour

Friend

YourFriend’sFriend

TheirFriend

TheirSecondCousin Kevin

Bacon

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

THERE ARE NO BARRIERS TO ENTRY ANYMORE

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

Social Graph

VS.

Graph Search

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

Shared by a co-worker

Shared by 3 friends on G+

I shared this

How Social Media Has Transformed Talent Acquisition

EMPLOYER BRANDING / TALENT ATTRACTION BEFORE SOCIAL

How Social Media Has Transformed Talent Acquisition

EMPLOYER BRANDING / TALENT ATTRACTION BEFORE SOCIAL

How Social Media Has Transformed Talent Acquisition

EMPLOYER BRANDING / TALENT ATTRACTION WITH SOCIAL

How Social Media Has Transformed Talent Acquisition

EMPLOYER BRANDING / TALENT ATTRACTION WITH SOCIAL

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

•Video brings job descriptions to life

•Allows candidates to learn about hiring managers and teamearlier in process

•Video Job Description + Employer Branding = Winning Strategy

•Candidates interview company before applying

How Social Media Has Transformed Talent Acquisition

VIDEO=SEO

How Social Media Has Transformed Talent Acquisition

VIDEO = GLOBAL PRESENCE

How Social Media Has Transformed Talent Acquisition

VIDEO = BRAND IMPRESSIONS

How Social Media Has Transformed Talent Acquisition

VIDEO=MOBILE STRATEGY

How Social Media Has Transformed Talent Acquisition

BRINGING IT ALL TOGETHER: WHERE CANDIDATES RESEARCH

Consistent Branding

Showcase Employee

Videos

Social Promotion

Live Social Feeds

How Social Media Has Transformed Talent Acquisition

CANDIDATE EXPERIENCE BEFORE SOCIAL

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

CANDIDATE EXPERIENCE WITH SOCIAL

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

CANDIDATE ENGAGEMENT BEFORE SOCIAL

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

CANDIDATE ENGAGEMENT WITH SOCIAL

How Social Media Has Transformed Talent Acquisition

Engagement Wins

-6,140 people reached (100% organically)

-34 “Likes”

-14 Shares

How Social Media Has Transformed Talent Acquisition

Engagement Wins

-6,012 people reached (100% organically)

-72 “Likes”

-28 Shares

How Social Media Has Transformed Talent Acquisition

Engagement Wins

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

RECRUITING TECHNOLOGY BEFORE SOCIAL

How Social Media Has Transformed Talent Acquisition

Recruiting Technology Before Social

How Social Media Has Transformed Talent Acquisition

RECRUITING TECHNOLOGY WITH SOCIAL

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

RECRUITMENT MARKETING SOFTWARE

How Social Media Has Transformed Talent Acquisition

OPEN WEB SOURCING AGGREGATORS

How Social Media Has Transformed Talent Acquisition

• Image of recruitment Excel spreadsheet

RECRUITING ANALYTICS / METRICS BEFORE SOCIALRECRUITING ANALYTICS / METRICS BEFORE SOCIAL

How Social Media Has Transformed Talent Acquisition

How Social Media Has Transformed Talent Acquisition

RECRUITING ANALYTICS / METRICS AFTER SOCIAL

Company ReputationEngagement

Brand Awareness vs.Talent Competitors

How Social Media Has Transformed Talent Acquisition

You Need Help from Employees and Leadership to Make Your Social Strategy Successful

How Social Media Has Transformed Talent Acquisition

Questions?

@WillStaney on Twitter

Come see me right after this in the expo at the Glassdoor

booth #1680!