How Social Media Has Transformed Talent Acquisition
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Transcript of How Social Media Has Transformed Talent Acquisition
Presenter Name
June xx, 2014
Presenter Contact Info
INSERT SESSION
TITLEWill Staney
Head Talent WarriorGlassdoor
@willstaney
How Social Media Has
Transformed Talent
Acquisition
How Social Media Has Transformed Talent Acquisition
THE EVOLUTION OF RECRUITING
AutomationRecruiter Tools
Job BoardsJob Hunters
Silo’ed RecruitingApplications
External Candidates
Business ResultsTools for EveryoneSocial RecruitingPassives Are PossibleIntegrated RecruitingReferralsInternal Candidates
How Social Media Has Transformed Talent Acquisition
+
THE TALENT SHIFT
WEB 1.0 WEB 2.0+PRE-WEB
How Social Media Has Transformed Talent Acquisition4
THE TECHNOLOGY SHIFT
How Social Media Has Transformed Talent Acquisition
KEEPING PACE WITH CANDIDATE EXPECTATIONS
How Social Media Has Transformed Talent Acquisition
THE MODERN WORKFORCE LOOKS LIKE THIS…
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
Today,
of workers wereborn after 1980.
How Social Media Has Transformed Talent Acquisition
EVERY DAY THEY USE SOCIAL MEDIA TOOLS LIKE THIS TO COMMUNICATE
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
It’s these expectations and rapid advancementsin social technology that have allowed social
to influence the way we recruit.
How Social Media Has Transformed Talent Acquisition
LET’S BREAK IT DOWN!
How Social Media Has Transformed Talent Acquisition
Sourcing / Pipelining Talent
Employer Branding / Talent Attraction
Candidate Experience / Engagement
Recruiting Technology
Recruiting Analytics / Metrics
How Social Media Has Transformed Talent Acquisition
SOURCING / PIPELINING TALENT BEFORE SOCIAL
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
SOURCING / PIPELINING TALENT WITH SOCIAL
How Social Media Has Transformed Talent Acquisition
It’s a Complex Ecosystem
How Social Media Has Transformed Talent Acquisition
SOURCING / PIPELINING TALENT WITH SOCIAL
of the online population is on at least one social network
How Social Media Has Transformed Talent Acquisition
SOURCING / PIPELINING TALENT WITH SOCIAL
of online adults say they use Facebook
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
6 DEGREES OF SEPARATION? TRY 4.
YouYour
Friend
YourFriend’sFriend
TheirFriend
TheirSecondCousin Kevin
Bacon
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
THERE ARE NO BARRIERS TO ENTRY ANYMORE
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
Social Graph
VS.
Graph Search
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
Shared by a co-worker
Shared by 3 friends on G+
I shared this
How Social Media Has Transformed Talent Acquisition
EMPLOYER BRANDING / TALENT ATTRACTION BEFORE SOCIAL
How Social Media Has Transformed Talent Acquisition
EMPLOYER BRANDING / TALENT ATTRACTION BEFORE SOCIAL
How Social Media Has Transformed Talent Acquisition
EMPLOYER BRANDING / TALENT ATTRACTION WITH SOCIAL
How Social Media Has Transformed Talent Acquisition
EMPLOYER BRANDING / TALENT ATTRACTION WITH SOCIAL
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
•Video brings job descriptions to life
•Allows candidates to learn about hiring managers and teamearlier in process
•Video Job Description + Employer Branding = Winning Strategy
•Candidates interview company before applying
How Social Media Has Transformed Talent Acquisition
VIDEO=SEO
How Social Media Has Transformed Talent Acquisition
VIDEO = GLOBAL PRESENCE
How Social Media Has Transformed Talent Acquisition
VIDEO = BRAND IMPRESSIONS
How Social Media Has Transformed Talent Acquisition
VIDEO=MOBILE STRATEGY
How Social Media Has Transformed Talent Acquisition
BRINGING IT ALL TOGETHER: WHERE CANDIDATES RESEARCH
Consistent Branding
Showcase Employee
Videos
Social Promotion
Live Social Feeds
How Social Media Has Transformed Talent Acquisition
CANDIDATE EXPERIENCE BEFORE SOCIAL
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
CANDIDATE EXPERIENCE WITH SOCIAL
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
CANDIDATE ENGAGEMENT BEFORE SOCIAL
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
CANDIDATE ENGAGEMENT WITH SOCIAL
How Social Media Has Transformed Talent Acquisition
Engagement Wins
-6,140 people reached (100% organically)
-34 “Likes”
-14 Shares
How Social Media Has Transformed Talent Acquisition
Engagement Wins
-6,012 people reached (100% organically)
-72 “Likes”
-28 Shares
How Social Media Has Transformed Talent Acquisition
Engagement Wins
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
RECRUITING TECHNOLOGY BEFORE SOCIAL
How Social Media Has Transformed Talent Acquisition
Recruiting Technology Before Social
How Social Media Has Transformed Talent Acquisition
RECRUITING TECHNOLOGY WITH SOCIAL
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
RECRUITMENT MARKETING SOFTWARE
How Social Media Has Transformed Talent Acquisition
OPEN WEB SOURCING AGGREGATORS
How Social Media Has Transformed Talent Acquisition
• Image of recruitment Excel spreadsheet
RECRUITING ANALYTICS / METRICS BEFORE SOCIALRECRUITING ANALYTICS / METRICS BEFORE SOCIAL
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
RECRUITING ANALYTICS / METRICS AFTER SOCIAL
Company ReputationEngagement
Brand Awareness vs.Talent Competitors
How Social Media Has Transformed Talent Acquisition
You Need Help from Employees and Leadership to Make Your Social Strategy Successful
How Social Media Has Transformed Talent Acquisition
Questions?
@WillStaney on Twitter
Come see me right after this in the expo at the Glassdoor
booth #1680!
![Jafer Talent Acquisition Talent Retention[1]](https://static.fdocuments.in/doc/165x107/577d2acc1a28ab4e1eaa2032/jafer-talent-acquisition-talent-retention1.jpg)
