Post on 20-Aug-2015
Marketing Transformation
6 Steps To Lead Gen Nirvana
Organizing For Success
Entrepreneurial Economics
Who Is HubSpot?
Traditional Marketing Is Dead
800-555-1234
Annoying
Salesperson
The Market Is Here Now
Outbound Marketing
• Telemarketing
• Trade shows
• Direct mail
• Email blasts
• Print ads
• TV/radio ads
Inbound Marketing
• SEO / SEM
• Blogging
• Social Media
• RSS
• Free tools/trials
• Viral videos
6
Transformation
Step 1
• Blog• Podcast• Videos• Webinars• Presentations• eBooks• News Release• Apps
x
Step 2
• 8 Marketing Tips From An Olympic
Gold Medalist
• Vs
• Colleen’s Tuesday AM Thoughts
x
Step 3
http://app.hubspot.com/sm/feeds?portalId=53
Step 5
yz
y2
GraderBlog IM.com SEOPaid $$
HubSpot Landing Page
Leads
Qualified
Leads
Demos / Customers
Social
Un-Qualified
Leads
Scoring
Nurturing
Did not buy
Opportunity
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1955
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2009
1. It Works
MIT study shows:
HubSpot customers get
4.2 times more leads
after using HubSpot for
5 months