How to Generate Leads from Social Media Using HubSpot
description
Transcript of How to Generate Leads from Social Media Using HubSpot
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Virtual Workshop: How to Generate Leads From Social Media Using the HubSpot Software
Rebecca CorlissHead Social Media and ContentHubSpot
Patrick SheaHead of Channel MarketingHubSpot
#HubSpotSocial
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RebeccaCorliss
Head of Social Media and Content at HubSpot
@repcor
#HubSpotSocial
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PatrickShea
Head of Channel Marketing
@mpatrickshea
#HubSpotSocial
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Housekeeping Notes:
Webinar slides + video will be emailed to all
Interact with us on Twitter: #HubSpotSocial2
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SETTING THE SCENE
#HubSpotSocial
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Inbound
marketing is a fundamental shift
in how we relate to potentialcustomers
#HubSpotSocial
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RECYCLE/TRASH
44%SAY
‘DO NOT CALL’
200million
SKIP ADS86%
UNSUBSCRIBE91%
#HubSpotSocial
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PUSHPAIDRENT
INTERRUPTINVENTORY
VS.
PULLEARNED
OWNATTRACTASSET
#HubSpotSocial
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PULLEARNED
OWNATTRACTASSET
#HubSpotSocial
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1Tweet
Form
Landing Page Lead
Like CTABlog Post
Landing Page
Post CTAProduct
PageLanding Page
Social to Lead Process
#HubSpotSocial
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Social Post Blog Article
CTA
Landing Page
Step-by-Step Example
#HubSpotSocial
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KEY TAKEAWAYS
#HubSpotSocial
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Publish lovable content to your channels.
#HubSpotSocial
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Guide social reach to your best landing pages.
#HubSpotSocial
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Measure social ROI per post and channel.
#HubSpotSocial
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LET’S DIG IN!
#HubSpotSocial
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Goals of Workshop
1. Set up a social account.
2. Make your social content calendar.
3. Post a piece of content to social via HubSpot.
4. Bonus – did anyone click or interact with your post?
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HOMEWORK
#HubSpotSocial
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1Tweet
Form
Landing Page Lead
Like CTABlog Post
Landing Page
Post CTAProduct
PageLanding Page
Reminder: Social to Lead Process
#HubSpotSocial
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Homework
1. Revisit your own social to lead process.
2. After you start posting, check your analytics.
3. Test more content and improve schedule.
4. Review social and lead generation plan with a HubSpot software expert.
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Social Post Blog Article
CTA
Landing Page
Discuss With a HubSpot Expert
#HubSpotSocial
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THANKYOU
Let’s Talk: http://bit.ly/cshubspot
#HubSpotSocial