Post on 19-Aug-2015
HOW MUCH MONEY CAN YOU PAY FOR A TWEET?G U M M Y I N D U S T R I E S
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If you are a user, Twitter is free
But there is no such thing as a “free lunch”
If you didn’t pay for it, somebody else did
Who’s paying for Twitter?
Advertising, obviously.
That is Promoted Tweets, Promoted Trends and Promoted accounts, plus Data Licensing2014 revenue was 1.403$ millions
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But tweets have a value
Look at this
How much would you pay, for having Justin Bieber
tweeting your brand?
Turns out that you can actually buy a celebrity tweet,
or a RT, or just an hashtag
You can negotiate directly with the VIP user, or ask a company
that works with celebrities
HOW MUCH DOES A TWEET COST?
Snoop Dogg makes about $8.000 per tweet.
“With my mind on the money, and money on my mind”
He has more than 12 million followers
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Khloé Kardashian costs roughly the same as Snoop
($8.000)She has more than 15 million followers
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Paula Abdul asks for $5.000 Withney Port for $2.500
That’s cheap!
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The average range for a sponsored tweet seems to be between $2.500 and $8.000
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Name Price per tweet Source
Charlie Sheen $9.500 - $50.000http://www.vulture.com/2012/01/how-much-can-a-celebrity-make-for-
tweeting.html
http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-
Snoop Dogg $8.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
Kim Kardashian $10.000 - $20.000http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-
tweet-663232/
http://www.businessinsider.com/celebrities-ignoring-ftc-rules-for-
Khloe Kardashian $8.000 - $13.000http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html
http://www.huffingtonpost.com/2013/05/30/celebrity-sponsored-
Snooki (Jersey Shore) $7.800 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-tweet-663232/
Paula Abdul $5.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
Withney Port $2.500 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
LiLo $3.500 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html
Ray J $2.300 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html
Mike Tyson $3.200 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-tweet-663232/
Chuck D $650 http://www.ustation.it/articoli/4135-pubblicita-su-twitter-migliaia-di-dollari-per-un-cinguettio-dei-vip
Farrah Abraham (MTV) $390 http://zacjohnson.com/celebrity-sponsored-tweets/
Fashion blogger Danielle Bernstein gets paid up to
$15.000 for a single image on Instagram
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Bernstein has ore than 1 Million followers on her Instagram @weworewhat
The problem: how can you tell when social media
content is “sponsored”?
U.S. Federal Trade Commission suggests to use hashtags
#ad or #sponsored to disclose paid content.
Nobody’s doing it #LOL
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Here’s a game for you. Try to spot product placement on your favourite VIP channels.
It could be your favourite rapper posing with frozen food
http
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And remember: there is no such thing
as a free lunch