Tweet! Tweet! Getting Started on Twitter

60
Tweet! Tweet! Getting started on Twitter Presenters: Ingrid Thomson @ingridthomson Jeremiah Pietersen @Jermy_Pee #liasa2014 Image: http ://mashable.com/2014/03/27/billboard-twitter-real-time-music-chart/

description

LIASA Pre-Conference Workshop 2014 on getting started on Twitter. Presented by Ingrid Thomson and Jeremiah Pietersen

Transcript of Tweet! Tweet! Getting Started on Twitter

Page 1: Tweet! Tweet!  Getting Started on Twitter

Tweet! Tweet! Getting started on

TwitterPresenters:

Ingrid Thomson @ingridthomson Jeremiah Pietersen @Jermy_Pee

#liasa2014

Image: http://mashable.com/2014/03/27/billboard-twitter-real-time-music-chart/

Page 2: Tweet! Tweet!  Getting Started on Twitter

Outline of Workshop• INTRODUCTIONS• PART 1: Twitter 101 – What is twitter,

lingo, anatomy of a tweet, navigating Twitter

• PART 2: Getting you started - Account Set-up

• PART 3: Twitter 102 - Useful Tips for Tweets, Lists, Tools, Conference Tweeting,

• PART 4: A Surprise!

Page 3: Tweet! Tweet!  Getting Started on Twitter

What is Twitter?• Twitter is a social network which allows users to

exchange public messages of 140 characters or less, known as Tweets.

• It’s easy to tweet, via devices such as : 

Page 4: Tweet! Tweet!  Getting Started on Twitter

• Tweets can be text-based

• Or contain multimedia such as images or videos or online links

Page 5: Tweet! Tweet!  Getting Started on Twitter

So how does Twitter work?

• Twitter is a conversation in a 140 characters.

• You tweet - your tweets are seen by other Twitter users who follow you.

• You see the tweets of others whom you follow.

• 271 million active users (worldwide) are tweeting regularly

• 9,4 million active users in South Africa *

* SA Media Landscape 2014 Report

Page 6: Tweet! Tweet!  Getting Started on Twitter

Reasons people say they can’t

• You can’t say anything in 140 characters • Who wants to hear about my breakfast?• What a waste of time !• I don’t have time to Tweet• I don’t know anyone who tweets, so why

should I?• I tried it once, but I didn’t see the point

Page 7: Tweet! Tweet!  Getting Started on Twitter

So what do people tweet?

• Business news• Observations about life• Interesting things to read• New blog posts• Inspiring thoughts• Professional News• Workaday life details• Business issues and challenges• Family life details

Page 8: Tweet! Tweet!  Getting Started on Twitter

Good reasons to Tweet• Personal - Professional vs Individual • Corporate - Branding/Commerce• Connecting with your peers• Keeping up to date - with the news, • Share what you are doing• Get real-time information and more specific

information• Passions and hobbies• Interesting links – pictures, videos• Ask questions• Doesn’t mean that you would be friends with

celebrities, but you can follow them (@TrevorNoah anyone? )

• Takeaways from professional learning

Page 9: Tweet! Tweet!  Getting Started on Twitter

Your Twitter Goals?• For business communication (if you are tweeting

as an organisation - to build community with your users, vendors etc )

• Build your personal brand• For keeping in touch with your peers or to keep

an eye on your competitors• To market the organisation – reaching out tto the

community• To drive traffic to your website or blog

Any other ideas?

Page 10: Tweet! Tweet!  Getting Started on Twitter

http://www.peterdaviespr.co.uk/wp-content/uploads/2012/02/copy-of-twitter1-500x373.jpg

http://www.peterdaviespr.co.uk/wp-content/uploads/2012/02/copy-of-twitter1-500x373.jpg

Page 11: Tweet! Tweet!  Getting Started on Twitter

Anatomy of a Tweet

Reply:Click to reply

to a tweet

Favourite:Click to store

tweet in your list of favourite

tweets

More:Use this to embed

tweet in a website, or to

report or block a user

Retweeted by:appears when someone has retweeted the

tweet

User name

User handle

Time of tweet

Retweet:Sends tweet to

followers

Page 12: Tweet! Tweet!  Getting Started on Twitter

Navigating Desktop Twitter

Page 13: Tweet! Tweet!  Getting Started on Twitter
Page 14: Tweet! Tweet!  Getting Started on Twitter

The Lingo• Not twittering, • HT hat-tip • Tweet• Mention• Reply• Retweet• Favourite• #hashtags• Follow• Follower• Trends• Direct Messages

Page 15: Tweet! Tweet!  Getting Started on Twitter

#hashtags• https://www.youtube.com/watch?v=57dzaMaouXA

Page 16: Tweet! Tweet!  Getting Started on Twitter

Follow or be followed• Follow users and organisations that will add value

to your Twitter feed• Users interact on Twitter by means of following

one another• Follow count does not necessarily mean you have

a wide reach• Retweets expand reach and draws more followers• #teamfollowback

Page 17: Tweet! Tweet!  Getting Started on Twitter

WORKSHOP• Set up your account• Sign up• Profile – background, bio, photo,

URL, location • Settings• Following/Followers• Your First Tweet

Page 18: Tweet! Tweet!  Getting Started on Twitter

Getting Started- Workshop

• Sign up for a twitter account at http://www.twitter.com

• Choose a Twitter handle• Profile settings : Upload a profile image and write

a bio (160 characters). Profile pic needs to be in jpg, gif or PNG. Max size is 700KB. Dimensions 81 px by 81 px.

• Header image: Dimensions 520 px by 260 px• Can customise the background of the profile

page.

Page 19: Tweet! Tweet!  Getting Started on Twitter

TWITTER 102

http://cdn.techpp.com/wp-content/uploads/2009/08/itsop3-500x402.jpg

Page 20: Tweet! Tweet!  Getting Started on Twitter

Do this … • Create an informative profile - Be easy to find• Tweet regularly - Observation ; a link with a

comment; a video; Even photos or insights; Tweet someone

• Think before you tweet• Learn the lingo• Engage with your followers/community• Do a Shout Out to followers who Mention You• Do ask advice - ask your followers questions

Page 21: Tweet! Tweet!  Getting Started on Twitter

Some more tips • Only tweet about your library one time in four.... • Analyse your tweets • If something is important, tweet it four times• Use hashtags• Ask questions• Get retweeted and your network will grow• Put your Twitter handle everywhere• Use Bitly to shorten URLS

https://bitly.com/shorten/

Page 22: Tweet! Tweet!  Getting Started on Twitter

Don’t do this … it only annoys

• #Don’t #overuse #hashtags• Don’t auto-tweet (too much)• Don’t protect your account• Don’t be negative or share spoilers• Don’t use poor grammar or spelling • Don’t overtweet• Don’t repeat yourself• DON’T SHOUT - WRITE YOUR TWEETS IN CAPITAL

LETTERS

Page 23: Tweet! Tweet!  Getting Started on Twitter

Some examples of tweets

Page 24: Tweet! Tweet!  Getting Started on Twitter

I have a little list!WHY?

• Lists are groups of Twitter accounts• Curated group of Twitter users• Create your own or • Subscribe to lists created by others• Lists are for reading tweets only

Page 25: Tweet! Tweet!  Getting Started on Twitter
Page 26: Tweet! Tweet!  Getting Started on Twitter

Adding someone to a list

Page 27: Tweet! Tweet!  Getting Started on Twitter

Our Favourite Tools • Hootsuite• Tweetdeck• Tweetstats• Favstar• Storify

Page 28: Tweet! Tweet!  Getting Started on Twitter
Page 29: Tweet! Tweet!  Getting Started on Twitter

Tweetdeck

Page 30: Tweet! Tweet!  Getting Started on Twitter
Page 31: Tweet! Tweet!  Getting Started on Twitter
Page 32: Tweet! Tweet!  Getting Started on Twitter
Page 33: Tweet! Tweet!  Getting Started on Twitter

Conference Tweeting

Our conference hashtag is

#liasa2014

Page 34: Tweet! Tweet!  Getting Started on Twitter

Reasons to Tweet from Conference

• For those not able to attend. If you're the only person from your work attending, your colleagues could follow your tweets and still feel involved in sharing knowledge.

• For presenters too, Twitter can provide useful feedback on sessions by highlighting the key points that attendees tweeted about.

• Meet up with fellow Twitter users at conference – extending your professional network

Page 35: Tweet! Tweet!  Getting Started on Twitter

Tips for Conference Tweeting

• Three basic types of tweets during an academic conference:

o Live tweeting a session / papero Continuing a discussion after a session / paper

finisheso Asking for / giving advice about sessions /

papers worth attending

Add value! If you're live tweeting, don't just report verbatim - add opinion or questions or counter examples.

Page 36: Tweet! Tweet!  Getting Started on Twitter

Tips for Tweeting conference

• Knowledge: each tweet should be a piece of knowledge; a fact, a joke, an opinion.

• U - Useful: each piece of Knowledge should be useful to your audience, not just useful to you

• D - Desirable: each piece of Knowledge should be desirable; it should have something which sets it apart from all the other merely "useful" tweets

• O - Open: be open and honest about who you are and which organisation you represent

• S - Shareable: your Knowledge should be shareable; things you'd be happy having attributed to you and which you want to be passed around.

Page 37: Tweet! Tweet!  Getting Started on Twitter

Tips for Tweeting from a Conference

• Learn who the presenters are + find their handles

• Tweets need to be short, accurate and include the hashtag (need to have room to RT + Comment)

• Can try to write-up pre-build tweets based on abstracts

• Tweet with pictures

• Tweet professionally

• Strive for context. Sound-bites don’t help those following the conference from afar.

Page 38: Tweet! Tweet!  Getting Started on Twitter

More Tips ….• For the purpose of archiving, please include the conference

hashtag in your tweets.

• Respect those who do not wish to have their presentation tweeted.

• Cite the source of your tweets; give the speaker credit.

• But also avoid flooding your followers with tweets; hit the high points

• Avoid negative comments; be critical, not unconstructive.

• Retweet relevant or useful posts.

• Sit near the back of the room so others aren’t distracted by your typing/texting

Page 39: Tweet! Tweet!  Getting Started on Twitter
Page 40: Tweet! Tweet!  Getting Started on Twitter

And now…

Battledecks!Volunteers?

Page 41: Tweet! Tweet!  Getting Started on Twitter

Rules• Each contestant will present on Twitter: best

practices• There are three sets of five slides each• You have 12 seconds to complete each slide

Page 42: Tweet! Tweet!  Getting Started on Twitter
Page 43: Tweet! Tweet!  Getting Started on Twitter
Page 44: Tweet! Tweet!  Getting Started on Twitter
Page 45: Tweet! Tweet!  Getting Started on Twitter
Page 46: Tweet! Tweet!  Getting Started on Twitter
Page 47: Tweet! Tweet!  Getting Started on Twitter

Time’s up!Get ready next contestant

Page 48: Tweet! Tweet!  Getting Started on Twitter
Page 49: Tweet! Tweet!  Getting Started on Twitter
Page 50: Tweet! Tweet!  Getting Started on Twitter
Page 51: Tweet! Tweet!  Getting Started on Twitter
Page 52: Tweet! Tweet!  Getting Started on Twitter
Page 53: Tweet! Tweet!  Getting Started on Twitter

Time’s up!Get ready next contestant

Page 54: Tweet! Tweet!  Getting Started on Twitter
Page 55: Tweet! Tweet!  Getting Started on Twitter
Page 56: Tweet! Tweet!  Getting Started on Twitter
Page 57: Tweet! Tweet!  Getting Started on Twitter
Page 58: Tweet! Tweet!  Getting Started on Twitter
Page 59: Tweet! Tweet!  Getting Started on Twitter

Time’s up!

Page 60: Tweet! Tweet!  Getting Started on Twitter

http://padlet.com/jeremiah_pieter/

liasatwitter