HOW MUCH MONEY CAN YOU PAY FOR A TWEET?G U M M Y I N D U S T R I E S

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If you are a user, Twitter is free

But there is no such thing as a “free lunch”

If you didn’t pay for it, somebody else did

Who’s paying for Twitter?

Advertising, obviously.

That is Promoted Tweets, Promoted Trends and Promoted accounts, plus Data Licensing2014 revenue was 1.403$ millions

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But tweets have a value

Look at this

How much would you pay, for having Justin Bieber

tweeting your brand?

Turns out that you can actually buy a celebrity tweet,

or a RT, or just an hashtag

You can negotiate directly with the VIP user, or ask a company

that works with celebrities

HOW MUCH DOES A TWEET COST?

Snoop Dogg makes about $8.000 per tweet.

“With my mind on the money, and money on my mind”

He has more than 12 million followers

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Khloé Kardashian costs roughly the same as Snoop

($8.000)She has more than 15 million followers

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Paula Abdul asks for $5.000 Withney Port for $2.500

That’s cheap!

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The average range for a sponsored tweet seems to be between $2.500 and $8.000

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Name Price per tweet Source

Charlie Sheen $9.500 - $50.000http://www.vulture.com/2012/01/how-much-can-a-celebrity-make-for-

tweeting.html

http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-

Snoop Dogg $8.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606

Kim Kardashian $10.000 - $20.000http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-

tweet-663232/

http://www.businessinsider.com/celebrities-ignoring-ftc-rules-for-

Khloe Kardashian $8.000 - $13.000http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html

http://www.huffingtonpost.com/2013/05/30/celebrity-sponsored-

Snooki (Jersey Shore) $7.800 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-tweet-663232/

Paula Abdul $5.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606

Withney Port $2.500 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606

LiLo $3.500 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html

Ray J $2.300 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html

Mike Tyson $3.200 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-tweet-663232/

Chuck D $650 http://www.ustation.it/articoli/4135-pubblicita-su-twitter-migliaia-di-dollari-per-un-cinguettio-dei-vip

Farrah Abraham (MTV) $390 http://zacjohnson.com/celebrity-sponsored-tweets/

Fashion blogger Danielle Bernstein gets paid up to

$15.000 for a single image on Instagram

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Bernstein has ore than 1 Million followers on her Instagram @weworewhat

The problem: how can you tell when social media

content is “sponsored”?

U.S. Federal Trade Commission suggests to use hashtags

#ad or #sponsored to disclose paid content.

Nobody’s doing it #LOL

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Here’s a game for you. Try to spot product placement on your favourite VIP channels.

It could be your favourite rapper posing with frozen food

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And remember: there is no such thing

as a free lunch

GUMMY INDUSTRIES www.gummyindustries.com