© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 1

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 2

Mobile is Hitting Critical Mass

Global Mobile Data Traffic Will Increase 26X from 2010 to 2015

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 3

The Pace of Change is Accelerating

iPod Revolutionized the Music Industry, the iPhone the Telephone Industry, and now the iPad the PC Industry

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 4

For the First Time, 2011 Will See More Mobile Than PC

Smartphones and Tablets Combined will Outsell PCs - Globally

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 5

Mobile Represents 1-2% of Total Retail Sales

eCommerce Takes Share from Traditional; Mobile Should Get There Faster

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 6

While the Internet Influences 50+% of Many Sales

Surveys of Customers Making Considered Purchases Reflect the Growth Role of eCommerce as Influencer

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 7

Yet Most Firms are Unprepared for Mobile

51% of eBusiness Managers have had a Defined Mobile Strategyfor Less than Year

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 8

Organizationally, We See Problems Across the Board

Key Weaknesses in Organizational Structure, People, Technology and Incentives

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 9

Highlights from the Insight 2012 Report

Near-Term Developments

• Mobile Wallet

• In-Store Mobile

• Devices Matter More - and Less - Than Before

• Digital Marketing Platform

• Radical Transparency

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 10

Highlights from the Insight 2012 Report

Long-Term Developments

Digitally Enabled Retail

Mobile Everywhere

Emerging Tech: Digital + Physical

Empowered Consumers

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 11

For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel:http://www.youtube.com/user/SapientNitro

Thank you.