Hilding Anderson's Presentation on Insights 2012 at SapientNitro iEX


Mobile is Hitting Critical Mass

Global Mobile Data Traffic Will Increase 26X from 2010 to 2015


The Pace of Change is Accelerating

iPod Revolutionized the Music Industry, the iPhone the Telephone Industry, and now the iPad the PC Industry


For the First Time, 2011 Will See More Mobile Than PC

Smartphones and Tablets Combined will Outsell PCs - Globally


Mobile Represents 1-2% of Total Retail Sales

eCommerce Takes Share from Traditional; Mobile Should Get There Faster


While the Internet Influences 50+% of Many Sales

Surveys of Customers Making Considered Purchases Reflect the Growth Role of eCommerce as Influencer


Yet Most Firms are Unprepared for Mobile

51% of eBusiness Managers have had a Defined Mobile Strategyfor Less than Year


Organizationally, We See Problems Across the Board

Key Weaknesses in Organizational Structure, People, Technology and Incentives


Highlights from the Insight 2012 Report

Near-Term Developments

• Mobile Wallet

• In-Store Mobile

• Devices Matter More - and Less - Than Before

• Digital Marketing Platform

• Radical Transparency


Highlights from the Insight 2012 Report

Long-Term Developments

Digitally Enabled Retail

Mobile Everywhere

Emerging Tech: Digital + Physical

Empowered Consumers


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Thank you.

Hilding Anderson's Presentation on Insights 2012 at SapientNitro iEX

Business

Transcript of Hilding Anderson's Presentation on Insights 2012 at SapientNitro iEX