Alan Herrick's Opening Speech at SapientNitro iEX 2011


1. CONVERGENCE

2. BRAND AND BRAND DELIVERY

3. COLLABORATION


The Old World

BRICK &MORTAR

TRADITIONALMARKETING


The Dawn

eCOMMERCE BRICK &MORTAR


DIGITALMARKETING

Beginnings of Convergence



DIGITALMARKETING

Massively Connected



• The convergence of communications and commerce

• Always connected, always on – Mobile device proliferation with consumers and bandwidth expansion have broken down barriers around how, when and where we act, interact and transact

• Organizational designs not well equipped to handle connected, always on consumer


3 Questions

• What is the role of digital in my strategy?

• What is the future of television in a fully digital world?

• How do I organize to create compelling experiences and drive sales?


SALES SERVICES

IT

COMMUNICATIONS


Creating and Satisfying Demand in the same Environment: Tesco


Creating and Satisfying Demand in the same Environment: Unilever Share Happy


Creating and Satisfying Demand in the same Environment: Ladbrokes


• The convergence of Communications and Commerce is creating opportunities to create differentiated experiences that deliver on brand values

• The idea of Brand and Brand Delivery - the ability to execute a highly connected experience relies on your ability to align a state of the art IT capability

• Organizational structures will take time to evolve, success is dependent on cross-functional collaboration


For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel:http://www.youtube.com/user/SapientNitro

Thank you.

Alan Herrick's Opening Speech at SapientNitro iEX 2011

Business

Transcript of Alan Herrick's Opening Speech at SapientNitro iEX 2011