Harder, better, faster, stronger: deep insights through more indirect & creative questioning in online qualitative research

FROM QUARANTINE TO

CONSUMER CONTEXT

WHAT DID WE DO?

SO HOW CAN WEMAKE THIS HAPPEN

we think we think …

We think much less than

EMOTION

We are social animals

The power of the crowd

of consumer behaviour

Context is a better predictor

Structural Collaboration

with consumers

TECHNIQUESTO GAIN DEEP INSIGHTS

#1

Discovering new

opportunities

TECHNIQUESTO GAIN DEEP INSIGHTS

#2

-29% drop-out4x more visuals2x more arguments

TECHNIQUESTO GAIN DEEP INSIGHTS

#3

TECHNIQUESTO GAIN DEEP INSIGHTS

#4

IKEA 2013 CASE

Emotional/

implicit

measurement

Fresh insights,concrete action

IKEA 2015 CASE

TECHNIQUESTO GAIN DEEP INSIGHTS

#5

65%2x more visuals47 vs. 87 words

TECHNIQUESTO GAIN DEEP INSIGHTS

#6

TECHNIQUESTO GAIN DEEP INSIGHTS

#7

Consumer Consulting Board: deep dive activity e.g. immersion

Consumer consulting survey, e.g. insight validation

Bottom-up activities

TO THE BEAT OFyour company

24 hour challenges

Time >

Inte

nsi

ty

>

Consumer Consulting Board reactivation e.g. co-creation

linkedin.com/in/tomderuyck

tom@insites-consulting.com @tomderuyck

www.insites-consulting.com

Ready for a bright future?

Managing Partner & Head of CCBs