'Harder, better, faster, stronger': deep insights through more indirect & creative questioning in...

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    14-Jun-2015
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Transcript of 'Harder, better, faster, stronger': deep insights through more indirect & creative questioning in...

  • 1. Harder, better, faster, stronger:deep insights through more indirect & creativequestioning in online qualitative research

2. FROM QUARANTINE TOCONSUMER CONTEXT 3. SO HOW CAN WEWHAT DIDWE DO?MAKE THIS HAPPEN 4. We think much less thanwe think we think 5. EMOTION 6. We are social animals 7. The power of the crowd 8. Context is a better predictorof consumer behaviour 9. Structural Collaborationwith consumers 10. TECHNIQUESTO GAINDEEP INSIGHTS#1 11. Discovering newopportunities 12. TECHNIQUESTO GAINDEEP INSIGHTS#2 13. -29% drop-out4x more visuals2x more arguments 14. TECHNIQUESTO GAINDEEP INSIGHTS#3 15. TECHNIQUESTO GAINDEEP INSIGHTS#4 16. Emotional/implicitmeasurement 17. Fresh insights,concrete action 18. TECHNIQUESTO GAINDEEP INSIGHTS#5 19. 65%2x more visuals47 vs. 87 words 20. TECHNIQUESTO GAINDEEP INSIGHTS#6 21. TECHNIQUESTO GAINDEEP INSIGHTS#7 22. ConsumerConsultingBoard: deepdive activitye.g. immersionConsumerconsultingsurvey, e.g.insightvalidationBottom-upactivitiesTO THE BEAT OFyour company24 hourchallengesTime >Intensity >ConsumerConsultingBoardreactivation e.g.co-creation 23. Managing Partner & Head of CCBslinkedin.com/in/tomderuycktom@insites-consulting.com@tomderuyckReady for a bright future?www.insites-consulting.com