GamificationPast and Present

Nick Pellingnickpelling@nickpelling.com

Part 1:Part 1:GamificationGamification

PastPast

Part 2:Part 2:GamificationGamification

PresentPresent

2003: I invented “gamification”

Something Really Big…

It’s a Revolution, Baby!

Gamification Startup #1

Tip: never use slides like this…

Games industry lessons to learn

1. Immersive interface design

2. Digital content platforms

1. Immersive interface design

2. Digital content platforms

1. Immersive interface design

2. Digital content platforms

And the winner is…

And in 2006…

Enough Ancient History!

Gamification, 2014-style

The Art of Persuasion…?

Gartner says…

My definitions of “gamification”

“Exploring the fuzzy social interfacebetween psychology and programming.”

“Building software to encourage peopleto act in constructive social ways.”

My Gamification Heroes: #1

$1bn+ pledged to60,000+ funded creative

projects

$1bn+ pledged to60,000+ funded creative

projects

My Gamification Heroes: #2

$100m committed to1000+ startups

My Gamification Heroes: #3

11 billion orders / year230 million users

Gamification 2014, in short…

“Building easy-to-usesocial action platforms.”

Who could manage that?

The End!Any questions?

Nick Pellingnickpelling@nickpelling.com