GWC14: Nick Pelling - "Gamification: past and present"

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Gamification Past and Present Nick Pelling [email protected]

description

Presentation from Nick Pelling's talk at Gamification World Congress 2014

Transcript of GWC14: Nick Pelling - "Gamification: past and present"

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GamificationPast and Present

Nick [email protected]

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Part 1:Part 1:GamificationGamification

PastPast

Part 2:Part 2:GamificationGamification

PresentPresent

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2003: I invented “gamification”

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Something Really Big…

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It’s a Revolution, Baby!

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Gamification Startup #1

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Tip: never use slides like this…

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Games industry lessons to learn

1. Immersive interface design

2. Digital content platforms

1. Immersive interface design

2. Digital content platforms

1. Immersive interface design

2. Digital content platforms

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And the winner is…

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And in 2006…

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Enough Ancient History!

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Gamification, 2014-style

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The Art of Persuasion…?

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Gartner says…

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My definitions of “gamification”

“Exploring the fuzzy social interfacebetween psychology and programming.”

“Building software to encourage peopleto act in constructive social ways.”

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My Gamification Heroes: #1

$1bn+ pledged to60,000+ funded creative

projects

$1bn+ pledged to60,000+ funded creative

projects

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My Gamification Heroes: #2

$100m committed to1000+ startups

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My Gamification Heroes: #3

11 billion orders / year230 million users

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Gamification 2014, in short…

“Building easy-to-usesocial action platforms.”

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Who could manage that?

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The End!Any questions?

Nick [email protected]