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Guide by Cell Inc.Dave Asheim, PresidentMarch 2011

What can you do with

Mobile Technology?

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+What are your goals? Great visitor experience

Preserve

Educate

Entertain

Attract repeat visitors

Make money/raise money

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Where does mobile fit in?

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+ First: What is “mobile”?Is it computing?…….or communicating?

Mobile

Computing came

first

• A large 10 pound “portable” computer– no web

• Then a large laptop – still no web

• And finally a laptop connected to the web

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+ What is “mobile”?

Next came communicating

And our definition of mobile changed………

• A BlackBerry that could send e-mails only (no calling)

• Then phones – (no web, no email)

• And finally, in 2007, the iPhone combined the two

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+How mobile is your audience?

We don’t leave home without it

Socially accepted, if not expected

Cost is not a big issue

Getting more powerful every day

We take it for granted

For Smartphone owners, it’s a web connected computer

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+Mobile trendsCell phone use

• 85% of Americans & 96% of 18-29 year-olds don’t leave home without their phone

Texting• American teens send an average of 3,000 monthly texts,

and cite texting as the #1 reason to buy a phone• Texting by adults has increased to 72%

Smartphones• In 2011, Smartphone ownership is expected to exceed 50%

of the total U.S. mobile market

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+Five museum mobile trends1. More technologies in use

2. Mobile web vs. downloadable apps

3. Texting growing rapidly

4. Promotion of social media during visit

5. Internal resistance to mobile decreasing

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+Your visitors own a powerful “mobile” device…How might they use it at your museum?

1. Gather info

2. Have fun

3. Share

4. Spend (and save) money

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1. Gather info

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1. Gather infoAction

What type of information?

How does it work?

Your Department

Listen Hear from artists and experts, listen to feedback from other visitors

Call a number to hear audio - Education- Public Outreach- Marketing

Central Park Celebrity Audio Tour

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Try it!

Call (646) 862-0997Press 1 #

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1. Gather infoAction

What type of information?

How does it work?

Your Department

Read Fun facts, trivia, directions Send text message or email and receive auto response

- Education- Public Outreach

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Try it!

Text DEMO BB to 56512!

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1. Gather infoAction

What type of information?

How does it work?

Your Department

Live Q&A

Ask questions and get answers Send text message and receive live response from your staff

- Education- Public Outreach

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Try it!

Text DEMO ASK to 56512, Then type any question.

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1. Gather infoAction

What type of information?

How does it work?

Your Department

Access the Web

Your Website (Or any website) 1. Call number and press (*) to receive text with link

2. Visitor sends text to request a link

3. Scan a QR Code

- Education- Public Outreach

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1. Gather infoAction

What type of information?

How does it work? Your Department

Access catalog

Text, video, audio, interactive application

1. Download an app2. Access mobile website

- Education- Public Outreach

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1. Gather infoAction

What type of information?

How does it work?

Your Department

Watch Video Content Click link on YouTube or any site to watch video

- Education- Public Outreach

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2. Have Fun

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2. Have funAction What type of info? How does it

work?Your Department

Play scavenger hunt

Text, audio, video and photos Navigate an exhibit by texting answers and receiving text messages, audio content or video clips

- Education- Marketing

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Try it!

Text DEMO ABE to 56512

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2. Have funAction What type of info? How does it

work?Your Department

Text to a screen

Short text message containing feedback or the answer to a question or survey

Visitors text a message and it appears on a screen

- Education- Marketing

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2. Have funAction What type of info? How does it

work?Your Department

Access hidden content (Augmented Reality)

Virtual visualization of content Visitor points cell phone camera at item to view overlay of virtual information

- Education- Marketing

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Watch the Lego Demo

Text demo AR to 56512

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2. Have funAction What type of info? How does it

work?Your Department

Play Alternate Reality Games

Clues in text messages, images, audio, video and web sites

Multiplayer game using phone and web

- Education- Marketing

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2. Have funAction What type of info? How does it

work?Your Department

Play Alternate Reality Games

Clues in text messages, images, audio, video and web sites

Multiplayer game using phone and web

- Education- Marketing

Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum

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Read about “Ghost of a Chance”

Text demo ghost to 56512

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2. Have funAction What type of info? How does it

work?Your Department

Engage with audio content

Audio recordings related to display items

Visitor dials phone number and hears content that accompanies items in exhibit

- Education- Marketing

Audio Tour: The Florida Aquarium

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3. Share the experience

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Action What type of info? How does it work?

Your Department

Share on Twitter, FourSquareFacebook or Tumblr

“John Smith just became a fan of (your museum)”

Use text messaging, mobile web or app to update Facebook or Tumblr

- Marketing- Public Outreach

3. Share the experience

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Action What type of info? How does it work?

Your Department

Leave text comment

Written feedback or questions Send text message to published number or shortcode

- Marketing- Public Outreach

3. Share the experience

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Action What type of info? How does it work?

Your Department

Leave audio comment

Voice recording of opinion or feedback

Access feedback by dialing a number or using shortcut embedded in audio tour

- Marketing- Public Outreach

3. Share the experience

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Action What type of info?

How does it work? Your Department

Take a Survey

Visitor satisfaction rating 1. Visitor texts in survey answers 2. Visitor records audio message3. Visitor uses smartphone

application to rate experience

- Marketing- Public Outreach

3. Share the experience

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Action What type of info? How does it work?

Your Department

Share multimedia content

Photo or video Visitor uses cell phone to share photos or videos of museum experience via Flickr, Facebook, Twitter, or e-mail

- Marketing- Public Outreach

3. Share the experience

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4. Spend Money

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4. Spend moneyAction What type of info? How does it

work?Your Department

Make a text donation

Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill

- Development- Visitor Services- Public Outreach

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4. Spend moneyAction What type of info? How does it

work?Your Department

Make a text donation

Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill

- Development- Visitor Services- Public Outreach

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Try it!

Text DEMO FIELD to 56512

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4. Spend moneyAction What type of info? How does it

work?Your Department

Make a pledge

Donation amount Donor texts any pledge amount to short code

- Marketing- Public Outreach

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4. Spend moneyAction What type of info? How does it

work?Your Department

Download an app

Any content Museum provides an app in store that can be downloaded for a small fee

- Marketing- Public Outreach

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4. Spend moneyAction What type of info? How does it

work?Your Department

Get discounts

Coupon code or link to buy last-minute tickets

Organization sends text message with ticket information, discount codes or coupons

- Marketing- Public Outreach

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Try it!

Text DEMO ZOO to 56512

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How monitor activity – instant results User activity report

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How monitor activityActivity report

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How monitor activityCall in location report

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+But wait – you ain’t seen nothin’ yet. Augmented reality

Phones replacing credit cards

Further development of QR codes more popular

GPS location-based services

Next steps in social media (Facebook, Twitter, Foursquare)

Phones as handheld PCs: Creating and editing documents

Voice command functionality

More movement-controlled interactivity (XBOX Kinect)

Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans

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+How to get started?

…take the first step!

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+In summary……….. A phone is for communicating…..and

computing. Smartphone users treat their phone as a computer connecting them to the internet (“cloud”)

There are over 20 different things your visitors can now do with their mobile phone during their visit

Pick one or two and experiment

Very low cost, nothing to install and instant statistics available

Your visitors are using their phone for personal/business reasons during their visit – don’t be left out of their conversations!

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+For follow-up questions

Dave Asheim

dave@guidebycell.com

(415) 615-0150

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