Guide by Cell Presentation of the Future of Mobile Technology
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Future of Mobile Technology
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Transcript of Guide by Cell Presentation of the Future of Mobile Technology
Future of Mobile Technology
Our experience• 6 years• 1,000+ clients• Over 3 million
interactions• 5 partnerships –
– American Association of Museums – American Public Gardens
Association– National Recreation and Parks
Association– American Library Association– Association of Zoos & Aquarium
• 25 speaking engagements/year
Does MOBILE = COMPUTING?
Or does MOBILE = COMMUNICATION?
It’s both.
Mobile Evolution• Devices• Speed• Memory• Battery life• Apps• Cloud• Cost• Social Media• Society acceptance• Reporting/tracking
Mobile devices• – great site for photos here• http://www.webdesignerdepot.com/2009/05/the-evolution-of-cell-phone-design-between-1
983-2009/• Maybe just huge photos (no text) of 6-8 models leading to latest• Path seems to me to be:
– Old phone– Razr– Blackberry– Iphone– Droid– Ipad– Future ones
– Check this out:– http://www.msnbc.msn.com/id/42906768/ns/technology_and_science-innovation/
Speed
Memory
Battery life
apps
Benefits of cloud“SaaS”
• Cost• Reporting• Transportability• User acceptance• No I T
Cost
Social media
Social acceptance
Reporting/tracking
Monitor activityActivity report
Location tracking
Monitor activity
Mobile trends
85%
Mobile trends
3,000
Mobile trends
50%
Presented by:
Sponsored by Guide by Cell
2011 Mobile Technology Survey
2011 Mobile Technology Survey
• December 2010• 2,285 responses• Part of AAM study
Executive Summary
95% say mobile is here to stay Focus on I.T. and marketing 30% will introduce mobile in
2011 Mobile will surpass desktop Challenges
Funding Knowing what to try Internal resources
2011 Mobile Technology Survey
1. Marketing/word-of-mouth2. Reaching a wider audience3. Visitor engagement
More than just learning and education -- 2-way mobile interaction mobile giving
Museum Goals
2011 Mobile Technology Survey
How can mobile help reach these
Goals?
3 Basic functions– Send a text– Make a call– Access the mobile web
Get a link
Link to YouTube Video
Link to find out more information
Link to Podcast/Audio
Give $
Raise Money
Text DEMO FIELD to 56512
Try it!
Text2Pledge
Link to online donation page
Receive news/updates
Text DEMO BB to 56512!
Try it!
Join lists
Build your email list
Interact
Text to screen(Cal Academy)
Scavenger Hunt Game
Abe LincolnText DEMO ABE to 56512
Garden Text DEMO FUN to 56512
Try it!
–Poll–Quizzes/tests
Take a survey
Get information
Read a text
“The Impressionist movement began in the 19th century, and got its name from Claude Monet’s Impression, Sunrise”
Receive instant information
Ask a question
Text DEMO ASK to 56512, Then type any question.
Try it!
Read about an event“Don’t forget! Saturdays are Jazz Night at the Museum – tickets still on sale for this weekend’s event. Visit abc.mobi for more info”
Get a coupon
Get a couponRedeem online or in-store
Audio – make a cell phone call
• Experts• Advertisers/sponsors• Artists• Staff• Zoo/aquarium animals• Celebrities
Visitors can learn from
Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum
Audio games
Audio – make a phone call
• Interact–Survey or poll–Quizzes/tests–Scavenger hunts–Feedback collection–Raise money
Access web
• Receive URL via text message
• Enter URL in mobile browser
• QR code
Access Mobile Web
QR Codes
Create mobile web sites
Text DEMO ART to 56512
To access art museum mobile web
Try it!
Access the Mobile Web
Exhibition info
Visitor maps
Daily Event Schedules
Challenges in adopting mobile
Funding Knowing what to try Internal resources
Cost$50 to $300/month
Depends on usage and service
The Future of Mobile• Augmented reality• Phones replacing credit cards• More QR• More GPS• Social media used more for search• Voice commands• NFC
Augmented Reality
Watch the Lego Demo
Text DEMO AR to 56512
Try it!
Social Media
• A phone is a computer connected to a cloud
In summary
Benefits
• Very low cost• No installations• No I.T. required• Instant reporting/trackability
In summary
In summary
Your visitors are using their phones during their visit – don’t be left out of the conversation!
Where do you start?• Pick one to try
–Names or images of all the things we discussed earlier - quizzes, mobile giving or QR
But wait – the mobile future is better!
For follow-up questions
Dave [email protected]
(415) 615-0150www.guidebycell.com
Text GBC DAVE to 56512
Central Park:Call (646) 862-0997
Press 1 #
Florida Aquarium:Call (813) 217-8489
Press 10 #
Try it!
Read about “Ghost of a Chance”
Text DEMO Ghost to 56512
Try it!
Text DEMO ZOO to 56512
Try it!
