Guide by Cell Presentation on the Future of Mobile Technology
50
www.guidebycell.com + Guide by Cell Inc. Dave Asheim, President March 2011 What can you do with Mobile Technology ?
-
Upload
guidebycell -
Category
Technology
-
view
628 -
download
2
description
Transcript of Guide by Cell Presentation on the Future of Mobile Technology
www.guidebycell.com
+
Guide by Cell Inc.Dave Asheim, PresidentMarch 2011
What can you do with
Mobile Technology?
www.guidebycell.com
+What are your goals? Great visitor experience
Preserve
Educate
Entertain
Attract repeat visitors
Make money/raise money
www.guidebycell.com
Where does mobile fit in?
www.guidebycell.com
+ First: What is “mobile”?Is it computing?…….or communicating?
Mobile
Computing came
first
• A large 10 pound “portable” computer– no web
• Then a large laptop – still no web
• And finally a laptop connected to the web
www.guidebycell.com
+ What is “mobile”?
Next came communicating
And our definition of mobile changed………
• A BlackBerry that could send e-mails only (no calling)
• Then phones – (no web, no email)
• And finally, in 2007, the iPhone combined the two
www.guidebycell.com
+How mobile is your audience?
We don’t leave home without it
Socially accepted, if not expected
Cost is not a big issue
Getting more powerful every day
We take it for granted
For Smartphone owners, it’s a web connected computer
www.guidebycell.com
+Mobile trendsCell phone use
• 85% of Americans & 96% of 18-29 year-olds don’t leave home without their phone
Texting• American teens send an average of 3,000 monthly texts,
and cite texting as the #1 reason to buy a phone• Texting by adults has increased to 72%
Smartphones• In 2011, Smartphone ownership is expected to exceed 50%
of the total U.S. mobile market
www.guidebycell.com
+Five museum mobile trends1. More technologies in use
2. Mobile web vs. downloadable apps
3. Texting growing rapidly
4. Promotion of social media during visit
5. Internal resistance to mobile decreasing
www.guidebycell.com
+Your visitors own a powerful “mobile” device…How might they use it at your museum?
1. Gather info
2. Have fun
3. Share
4. Spend (and save) money
www.guidebycell.com
1. Gather info
www.guidebycell.com
1. Gather infoAction
What type of information?
How does it work?
Your Department
Listen Hear from artists and experts, listen to feedback from other visitors
Call a number to hear audio - Education- Public Outreach- Marketing
Central Park Celebrity Audio Tour
www.guidebycell.com
Try it!
Call (646) 862-0997Press 1 #
www.guidebycell.com
1. Gather infoAction
What type of information?
How does it work?
Your Department
Read Fun facts, trivia, directions Send text message or email and receive auto response
- Education- Public Outreach
www.guidebycell.com
Try it!
Text DEMO BB to 56512!
www.guidebycell.com
1. Gather infoAction
What type of information?
How does it work?
Your Department
Live Q&A
Ask questions and get answers Send text message and receive live response from your staff
- Education- Public Outreach
www.guidebycell.com
Try it!
Text DEMO ASK to 56512, Then type any question.
www.guidebycell.com
1. Gather infoAction
What type of information?
How does it work?
Your Department
Access the Web
Your Website (Or any website) 1. Call number and press (*) to receive text with link
2. Visitor sends text to request a link
3. Scan a QR Code
- Education- Public Outreach
www.guidebycell.com
1. Gather infoAction
What type of information?
How does it work? Your Department
Access catalog
Text, video, audio, interactive application
1. Download an app2. Access mobile website
- Education- Public Outreach
www.guidebycell.com
1. Gather infoAction
What type of information?
How does it work?
Your Department
Watch Video Content Click link on YouTube or any site to watch video
- Education- Public Outreach
www.guidebycell.com
2. Have Fun
www.guidebycell.com
2. Have funAction What type of info? How does it
work?Your Department
Play scavenger hunt
Text, audio, video and photos Navigate an exhibit by texting answers and receiving text messages, audio content or video clips
- Education- Marketing
www.guidebycell.com
Try it!
Text DEMO ABE to 56512
www.guidebycell.com
2. Have funAction What type of info? How does it
work?Your Department
Text to a screen
Short text message containing feedback or the answer to a question or survey
Visitors text a message and it appears on a screen
- Education- Marketing
www.guidebycell.com
2. Have funAction What type of info? How does it
work?Your Department
Access hidden content (Augmented Reality)
Virtual visualization of content Visitor points cell phone camera at item to view overlay of virtual information
- Education- Marketing
www.guidebycell.com
Watch the Lego Demo
Text demo AR to 56512
www.guidebycell.com
2. Have funAction What type of info? How does it
work?Your Department
Play Alternate Reality Games
Clues in text messages, images, audio, video and web sites
Multiplayer game using phone and web
- Education- Marketing
www.guidebycell.com
2. Have funAction What type of info? How does it
work?Your Department
Play Alternate Reality Games
Clues in text messages, images, audio, video and web sites
Multiplayer game using phone and web
- Education- Marketing
Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum
www.guidebycell.com
Read about “Ghost of a Chance”
Text demo ghost to 56512
www.guidebycell.com
2. Have funAction What type of info? How does it
work?Your Department
Engage with audio content
Audio recordings related to display items
Visitor dials phone number and hears content that accompanies items in exhibit
- Education- Marketing
Audio Tour: The Florida Aquarium
www.guidebycell.com
3. Share the experience
www.guidebycell.com
Action What type of info? How does it work?
Your Department
Share on Twitter, FourSquareFacebook or Tumblr
“John Smith just became a fan of (your museum)”
Use text messaging, mobile web or app to update Facebook or Tumblr
- Marketing- Public Outreach
3. Share the experience
www.guidebycell.com
Action What type of info? How does it work?
Your Department
Leave text comment
Written feedback or questions Send text message to published number or shortcode
- Marketing- Public Outreach
3. Share the experience
www.guidebycell.com
Action What type of info? How does it work?
Your Department
Leave audio comment
Voice recording of opinion or feedback
Access feedback by dialing a number or using shortcut embedded in audio tour
- Marketing- Public Outreach
3. Share the experience
www.guidebycell.com
Action What type of info?
How does it work? Your Department
Take a Survey
Visitor satisfaction rating 1. Visitor texts in survey answers 2. Visitor records audio message3. Visitor uses smartphone
application to rate experience
- Marketing- Public Outreach
3. Share the experience
www.guidebycell.com
Action What type of info? How does it work?
Your Department
Share multimedia content
Photo or video Visitor uses cell phone to share photos or videos of museum experience via Flickr, Facebook, Twitter, or e-mail
- Marketing- Public Outreach
3. Share the experience
www.guidebycell.com
4. Spend Money
www.guidebycell.com
4. Spend moneyAction What type of info? How does it
work?Your Department
Make a text donation
Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill
- Development- Visitor Services- Public Outreach
www.guidebycell.com
4. Spend moneyAction What type of info? How does it
work?Your Department
Make a text donation
Unique keyword Donor texts keyword to short code and $5 or $10 donation is added to cell phone bill
- Development- Visitor Services- Public Outreach
www.guidebycell.com
Try it!
Text DEMO FIELD to 56512
www.guidebycell.com
4. Spend moneyAction What type of info? How does it
work?Your Department
Make a pledge
Donation amount Donor texts any pledge amount to short code
- Marketing- Public Outreach
www.guidebycell.com
4. Spend moneyAction What type of info? How does it
work?Your Department
Download an app
Any content Museum provides an app in store that can be downloaded for a small fee
- Marketing- Public Outreach
www.guidebycell.com
4. Spend moneyAction What type of info? How does it
work?Your Department
Get discounts
Coupon code or link to buy last-minute tickets
Organization sends text message with ticket information, discount codes or coupons
- Marketing- Public Outreach
www.guidebycell.com
Try it!
Text DEMO ZOO to 56512
www.guidebycell.com
How monitor activity – instant results User activity report
www.guidebycell.com
How monitor activityActivity report
www.guidebycell.com
How monitor activityCall in location report
www.guidebycell.com
+But wait – you ain’t seen nothin’ yet. Augmented reality
Phones replacing credit cards
Further development of QR codes more popular
GPS location-based services
Next steps in social media (Facebook, Twitter, Foursquare)
Phones as handheld PCs: Creating and editing documents
Voice command functionality
More movement-controlled interactivity (XBOX Kinect)
Continuing trends: faster, cheaper, different devices, SIM-card memory slot implant for humans
www.guidebycell.com
+How to get started?
…take the first step!
www.guidebycell.com
+In summary……….. A phone is for communicating…..and
computing. Smartphone users treat their phone as a computer connecting them to the internet (“cloud”)
There are over 20 different things your visitors can now do with their mobile phone during their visit
Pick one or two and experiment
Very low cost, nothing to install and instant statistics available
Your visitors are using their phone for personal/business reasons during their visit – don’t be left out of their conversations!
www.guidebycell.com
+For follow-up questions
Dave Asheim
(415) 615-0150
www.guidebycell.com
Follow Guide by Cell on - www.twitter.com/guidebycell
www.facebook.com/guidebycellwww.youtube.com/user/guidebycellwww.flickr.com/photos/guidebycell
