Future of Mobile Technology

Our experience• 6 years• 1,000+ clients• Over 3 million

interactions• 5 partnerships –

– American Association of Museums – American Public Gardens

Association– National Recreation and Parks

Association– American Library Association– Association of Zoos & Aquarium

• 25 speaking engagements/year

Does MOBILE = COMPUTING?

Or does MOBILE = COMMUNICATION?

It’s both.

Mobile Evolution• Devices• Speed• Memory• Battery life• Apps• Cloud• Cost• Social Media• Society acceptance• Reporting/tracking

Mobile devices• – great site for photos here• http://www.webdesignerdepot.com/2009/05/the-evolution-of-cell-phone-design-between-1

983-2009/• Maybe just huge photos (no text) of 6-8 models leading to latest• Path seems to me to be:

– Old phone– Razr– Blackberry– Iphone– Droid– Ipad– Future ones

– Check this out:– http://www.msnbc.msn.com/id/42906768/ns/technology_and_science-innovation/

Speed

Memory

Battery life

apps

Benefits of cloud“SaaS”

• Cost• Reporting• Transportability• User acceptance• No I T

Cost

Social media

Social acceptance

Reporting/tracking

Monitor activityActivity report

Location tracking

Monitor activity

Mobile trends

85%

Mobile trends

3,000

Mobile trends

50%

Presented by:

Sponsored by Guide by Cell

2011 Mobile Technology Survey

2011 Mobile Technology Survey

• December 2010• 2,285 responses• Part of AAM study

Executive Summary

95% say mobile is here to stay Focus on I.T. and marketing 30% will introduce mobile in

2011 Mobile will surpass desktop Challenges

Funding Knowing what to try Internal resources

2011 Mobile Technology Survey

1. Marketing/word-of-mouth2. Reaching a wider audience3. Visitor engagement

More than just learning and education -- 2-way mobile interaction mobile giving

Museum Goals

2011 Mobile Technology Survey

How can mobile help reach these

Goals?

3 Basic functions– Send a text– Make a call– Access the mobile web

Get a link

Link to YouTube Video

Link to find out more information

Link to Podcast/Audio

Give $

Raise Money

Text DEMO FIELD to 56512

Try it!

Text2Pledge

Link to online donation page

Receive news/updates

Text DEMO BB to 56512!

Try it!

Join lists

Build your email list

Interact

Text to screen(Cal Academy)

Scavenger Hunt Game

Abe LincolnText DEMO ABE to 56512

Garden Text DEMO FUN to 56512

Try it!

–Poll–Quizzes/tests

Take a survey

Get information

Read a text

“The Impressionist movement began in the 19th century, and got its name from Claude Monet’s Impression, Sunrise”

Receive instant information

Ask a question

Text DEMO ASK to 56512, Then type any question.

Try it!

Read about an event“Don’t forget! Saturdays are Jazz Night at the Museum – tickets still on sale for this weekend’s event. Visit abc.mobi for more info”

Get a coupon

Get a couponRedeem online or in-store

Audio – make a cell phone call

• Experts• Advertisers/sponsors• Artists• Staff• Zoo/aquarium animals• Celebrities

Visitors can learn from

Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum

Audio games

Audio – make a phone call

• Interact–Survey or poll–Quizzes/tests–Scavenger hunts–Feedback collection–Raise money

Access web

• Receive URL via text message

• Enter URL in mobile browser

• QR code

Access Mobile Web

QR Codes

Create mobile web sites

Text DEMO ART to 56512

To access art museum mobile web

Try it!

Access the Mobile Web

Exhibition info

Visitor maps

Daily Event Schedules

Challenges in adopting mobile

Funding Knowing what to try Internal resources

Cost$50 to $300/month

Depends on usage and service

The Future of Mobile• Augmented reality• Phones replacing credit cards• More QR• More GPS• Social media used more for search• Voice commands• NFC

Augmented Reality

Watch the Lego Demo

Text DEMO AR to 56512

Try it!

Social Media

• A phone is a computer connected to a cloud

In summary

Benefits

• Very low cost• No installations• No I.T. required• Instant reporting/trackability

In summary

In summary

Your visitors are using their phones during their visit – don’t be left out of the conversation!

Where do you start?• Pick one to try

–Names or images of all the things we discussed earlier - quizzes, mobile giving or QR

But wait – the mobile future is better!

For follow-up questions

Dave Asheimdave@guidebycell.com

(415) 615-0150www.guidebycell.com

Text GBC DAVE to 56512

Central Park:Call (646) 862-0997

Press 1 #

Florida Aquarium:Call (813) 217-8489

Press 10 #

Try it!

Read about “Ghost of a Chance”

Text DEMO Ghost to 56512

Try it!

Text DEMO ZOO to 56512

Try it!