Post on 18-Dec-2014
description
The Mobile Install Cheat Sheet !
How to get more customers using Facebook ads
CRUSH CAMPAIGNS
Here’s what you’ll learn today:
• How to quickly build target audiences in Facebook
• How to easily create great images for your ads
• A less confusing way to create your campaigns in Facebook
• What analytics to track and how to track them
• Tools to check out
Before we get started, who am I?• My name is James Dickerson I’m a Facebook advertising
expert
• My agency, Crush Campaigns works with innovative companies to help them acquire customers through social advertising, retargeting, and other growth strategies
• In the last year alone, we’ve launched thousands of Facebook ads and have delivered outstanding results to our clients in some of the most competitive markets online
• Have launched two startups and worked at a venture capital firm
1. Find the right audience• You can send new users that download your
app into Facebook using Custom Audiences
• Your developers can do this by setting up App Events as part of the Facebook SDK
• You can even update FB with new users who have purchased your product
• Then, Facebook can generate an audience similar to the one that took your desired action (purchased your product)
• Use that audience as a start
1. Find the right audience• Other ideas:
• It helps to start small. Pick a certain geographic area or just target fans of your biggest competitor. Scale from there
• I like to create a spreadsheet of customers and manually look up their interests and demographic information. See what they have in common. This can help you come up with endless ideas.
• Target your own fans or email list!
• What books, public figures, or tools/software does your audience use?
2. Images are everything• You have to “interrupt” someone that’s browsing
• Mobile is increasingly crowded, so think outside the box
• Try overlaying your app across different background images
• Use a filter on the image so that it appears “Instagramish”
• Start with at least 10 images
• Think: how does this image spark an emotion?
3. Quick campaign structure• Campaign: My Mobile App 7/15
• Ad sets (3 or 4): includes different target audiences for each ad set
• Ads (3 or 4 per ad set): start by having a different image for each ad, all other factors staying the same
• Start by using Facebook’s Optimized CPM bidding
• Make sure you are tracking the right metrics through a 3rd party or Facebook’s conversion tracking
4. What do I track?• Ultimately the Cost Per Install doesn’t matter, it’s the revenue generated by a user
• So how do you track conversions in your app to see if campaigns make money?
• Free solution: integrate Facebook’s SDK to track in app events
• Paid solution: use a 3rd party analytics tool like Appsflyer or Localytics
• Look at results on an individual ad level and see what’s converting
• What combination of audience + creative is driving actual conversions?
5. Facebook Mobile Marketing Toolkit • Create great images: canva.com
• Track the right analytics: appsflyer.com, localytics.com, Facebook’s SDK, Facebook’s ad reporting features
• Set up performance driven ad campaigns: qwaya.com , Facebook’s Power Editor
• Get ideas for ad creative & ad angles: whatrunswhere.com, semrush.com, adbeat.com, mixrank.com
• High performance, done for you campaigns: crushcampaigns.com