Facebook to grow your market share
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Transcript of Facebook to grow your market share
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Using Facebook to
Grow Your Market Share
• Julie Gallaher• Get on the Map Local Search Marketing• 916-265-2521
Get on the Map Local Search Marketing ---- All Rights Reserved 2011
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Facebook Basics
Get on the Map Local Search Marketing ---- All Rights Reserved 2011
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Get on the Map Local Search Marketing ---- All Rights Reserved 2011
FB used to show the most recentStream automatically – not anymore
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Get on the Map Local Search Marketing ---- All Rights Reserved 2011
This is the default screen that mostpeople see when they sign in
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Getting Engaged• Analyzing & Measuring your engagement rate• In the last month, how many responded by
liking or commenting on your posts• Who responds? Who doesn’t respond• What do they respond to?• Which of your friends are interested?• How can you interest more of them?
Get on the Map Local Search Marketing ---- All Rights Reserved 2011
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Analyzing Your EngagementOld School Method
• Get a binder and write down the names of everyone who has commented during the last month
• Write down the names of everyone who has liked something during the last month
• Write down each post how many likes. How many comments.
• Look for patterns.Get on the Map Local Search Marketing
---- All Rights Reserved 2011
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Customer Life Cycle
• Advertising• Promotion• Sales/Ordering• Customer Service• Community Building
Get on the Map Local Search Marketing ---- All Rights Reserved 2011
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Advertising
• Target your clients using • Demographics• Psychographics – • Behavioral -• Environmental -
Get on the Map Local Search Marketing ---- All Rights Reserved 2011
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Advertising
• Budget• Copy• Great Photos• Be careful of ad fatigue
Get on the Map Local Search Marketing ---- All Rights Reserved 2011
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Promotion
• Free Reports• Contests• Special Offers
Get on the Map Local Search Marketing ---- All Rights Reserved 2011
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Sales/Ordering
• Paypal• Etsy / Ebay• Facebook Deals• Facebook iFrames• Big Brands – P&G announced June 9, 2011• Keep open to opportunities
Get on the Map Local Search Marketing ---- All Rights Reserved 2011
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Customer Service
• Listen• Respond Publicly and privately
Get on the Map Local Search Marketing ---- All Rights Reserved 2011
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Community Building
• Ask Questions• Encourage participation• Conversations
Get on the Map Local Search Marketing ---- All Rights Reserved 2011
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Connect with Me ;^D• http://twitter.com/juliegallaher• http://twitter.com/getonthemap• http://facebook.com/juliegallaher• http://facebook.com/getonthemap• http://linkedin.com/in/juliegallaher• http://getonthemap.us
Get on the Map Local Search Marketing ---- All Rights Reserved 2011