How to Win & Grow Facebook Fans

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Copyright © 2012, Incitez Pte. Ltd. How To: Increase & Keep Facebook Fans by Rocky Fu, Jan 2012

description

Tips to help you increase Facebook fans.

Transcript of How to Win & Grow Facebook Fans

Page 1: How to Win & Grow Facebook Fans

Copyright © 2012, Incitez Pte. Ltd.

How To: Increase & KeepFacebook Fans

by Rocky Fu, Jan 2012

Page 2: How to Win & Grow Facebook Fans

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Place a text link on your website to your Page

Test “where” you put it

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Use a Page Badge

fb.com/badges/page.php

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TryLike Box

http://bit.ly/rMnG95

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Add Facebook comment box to your website

http://bit.ly/srxIVp

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Implement the “Like” and “Send” Button

http://bit.ly/rPicXf

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Integrate “Live Stream” Widget into your event campaign

http://bit.ly/tDReY8

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Invite your email subscribers to “Like” your

Facebook Page

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Better yet, create a template and share with the whole company

Include a Page link in your

Email signature

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Use “Fan Gate” to provide exclusive content for fans only

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Make a compelling landing pageUpdate Facebook Page setting “Manage Permissions” -

“Default Landing tab”

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Invite fans to tag your Facebook Page in the same way they tag their friends

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Update your Page with

quality contenttips, photos, videos...

Be a resource hub

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Solve fans’ problemsand response quickly

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Engage and interact with your fans

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Announce your Facebook Page

internally, and invite employees to

become a fan and “SHARE”. “Share” link is located on

the left bottom column of your Page.

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Ask fans to “Like” or “Share”

your posts

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Drive Facebook users to your Page with Facebook Ads

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Ask Facebook Users to “Like” you

in the adUpdate your ads often

Utilize the “Face” and “Color contrast” power

to get attention

Target users whose friends are connected to your

Page

Conduct demographic analysis

of your targeted

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Make it easy to enter

Run a contest: drive more fans and encourage them to SHARE

Make it easy to share

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Link to Twitter

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Send Facebook Link via SMS

Use a shortened URL like bit.ly to test your fan acquisition cost on SMS

(you should do this in all media that cost you)

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Use @yourfacebookpage in your personal profile update, friends’ walls, and other Pages

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Invite for connection on Facebook via off-line

channels...

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ReceiptsIn-store signs

Product packagingBrochureCouponMenu

Outdoor media...

(be creative :)

Put up your Facebook Page link everywhere

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Test one or several recommendations to find

out what work best for you; and,...Rocky Fu

Director, Digital StrategiesINCITEZ

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Follow us on Facebook for more

fb.incitez.com

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Before we end this, remember...

you are building a communityNOT just a fancy number to show off

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Join mailing list for timely update

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