Post on 13-Jun-2015
description
Increasing Followers, Fans, and Friends
How can government content gain traction in social media?
Updated: March 2009
Scott BurnsCEO & co-Founder, GovDelivery, Inc.
Blog: www.reachthepublic.comPersonal Twitter: http://twitter.com/smburns
Company Twitter: http://twitter.com/govdelivery
www.govdelivery.com
2
GovDelivery® - World Leader in Email & Digital Subscription ManagementGovDelivery® - World Leader in Email & Digital Subscription Management
If a tree falls in a forest and no one is around to hear it, does it make a sound?
-Unknown Philosopher
If a tree falls in a forest and no one is around to hear it, does it make a sound?
-Unknown Philosopher
3
GovDelivery® - World Leader in Email & Digital Subscription ManagementGovDelivery® - World Leader in Email & Digital Subscription Management
What is the secret weapon to building your base of users in
Social Media?
I have no idea. Do you?
Let’s figure this out.
4
GovDelivery® - World Leader in Email & Digital Subscription ManagementGovDelivery® - World Leader in Email & Digital Subscription Management
What’s the Opportunity?
2,000,000
2,000
20020 20
Web Visits New EmailSubscribers
New TwitterFollowers
New FacebookFans
BlogComments
Monthly Use of Different Channels by Visitors to a Govt Agency[Example using made up numbers]
5
GovDelivery® - World Leader in Email & Digital Subscription ManagementGovDelivery® - World Leader in Email & Digital Subscription Management
Not all participation is of equal value.
6
GovDelivery® - World Leader in Email & Digital Subscription ManagementGovDelivery® - World Leader in Email & Digital Subscription Management
Can we agree that an engaged stakeholder is better than a passive stakeholder?
10100
250
500
1,000
Web Visits New EmailSubscribers
New TwitterFollowers
New FacebookFans
BlogComments
Value of different online activities[Value per Activity: Made Up Based on My Opinion]
7
How can we help stakeholders find new channels?
8
“Discuss This Email” Example
9
Email Driving Blog Traffic
Source: www.problogger.net @probloggerSource: www.problogger.net @problogger
EPA Example
Engage Users with Question of Week
“What do you do to reduce or avoid
overpackaging…?”
Engage Users with Question of Week
“What do you do to reduce or avoid
overpackaging…?”
Request comments
38 comments generated on this question alone!
Request comments
38 comments generated on this question alone!
11
Point Information Sharing: Stakeholders Post Email to Social Media
Step 1: Stakeholder Receives Email from FDA
Step 1: Stakeholder Receives Email from FDA
Step 2: Stakeholder Finds Information of Interest, Clicks “Share This” and Selects “Facebook”
Step 2: Stakeholder Finds Information of Interest, Clicks “Share This” and Selects “Facebook”
12
Step 3: Stakeholder makes Comment on Story
Step 3: Stakeholder makes Comment on Story
Step 4:Information Posted to Social MediaStep 4:Information Posted to Social Media
Point Information Sharing: Stakeholders Post Email to Social Media
13
Endless Possibilities for Using Channels Together
14
Other Opportunities Using email tracking to “source” potential widget
placements Promoting social media more aggressively in higher
traffic channels Others?
Ideas?
Scott BurnsCEO & co-Founder, GovDelivery, Inc.
Blog: www.reachthepublic.comPersonal Twitter: http://twitter.com/smburns
Company Twitter: http://twitter.com/govdelivery
www.govdelivery.com