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Simply Irresistible: Are You?The Power of Engagement as Brand

Josh BersinPrincipal & Founder

@josh_bersin

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Employment Brand

and

Employee Engagement?

What is the Difference Between…

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The Reality Today…

Employee Engagement

ISYour Brand

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Can Your Organization Be “Simply Irresistible?”

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The Problem…

Only13% of employees

worldwide are highly engaged- Gallup

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Rating of Senior Leadership: 2.8 out of 5

Rating of Career Opportunities: 2.9 out of 5

Rating of Company Culture: 3.1 out of 5

Rating of Work-Life Balance: 3.2 out of 5

Glassdoor Data is Startling

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And Even Worse

Only 54% of employees

would recommend company to a friend!

- Glassdoor

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Soul

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Passion and Purpose

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The Overwhelmed Employee

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Average3.1

What are these guys

doing??

Yet Some Companies Outperform

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The Simply Irresistible Organization

©

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Meaningful work

Hands-on management

Incredible work environment

Growth opportunity

Trust in leadership

The Simply Irresistible Organization

©

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Meaningful work

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Autonomy and freedom to contribute

Select people who fit

Small empowered teams

Time for slack

Meaningful work

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Hands-on management

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Clear and transparent goals

Manager as coach

Develop managers at all levels

Fix performance management

Hands-on management

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Incredible work environment

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Incredible work environment

Flexibility

Humanistic workplace

Culture of recognition

Inclusive, diverse workplace

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Growth opportunities

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Training and support on the job

Career and talent mobility

Lots of self-directed learning

True learning culture

Growth opportunities

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Trust in leadership

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Mission and purpose

Continued investment in people

Honesty and transparency

Inspiration

Trust in leadership

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Meaningful work

Hands-on management

Incredible work environment

Growth opportunity

Trust in leadership

The Simply Irresistible Organization

©

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Your Company Can be…as Irresistible as Cupcakes

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Employee Engagement Is Your Brand

jbersin@deloitte.comTwitter: @josh_bersin