Mark GrahamRight Sleeve

  

CAS ‐ 1.5 pts Tuesday, January 12 

1:30 – 3 pm 

Get Connected With Social Media 

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b k i dWeb Marketing And Social Media For

DistributorsDistributors

Mark GrahamMark Graham

January 2010

@RIGHTSLEEVE

• If you are using Twitter during this session

@RIGHTSLEEVE

If you are using Twitter during this session, please use hashtag

#ppaisocial#ppaisocial

www.stoptrunkslammers.com

A S i l M di P iA Social Media Primer

• Social media consists of online conversations between real peopleconversations between real people -customers, employees, vendors - using websites or online platformswebsites or online platforms.

Wh I i S i l M di ?Why Invest in Social Media?• New way of engaging clientsNew way of engaging clients• Point of differentiation• Builds trust• Builds trust• Cost effective

C i ti t l f th t ti• Communication tool of the next generation• Distribution platform for your content• Improving internal operations• Thought leadership in your niche

S i l M di T lSocial Media Tools• BlogsBlogs• Product Comments and Ratings

O li id (Y T b )• Online video (YouTube)• Twitter/Flickr/Facebook/LinkedIn• RSS Feeds• Company NewsfeedCompany Newsfeed

Blogging Basics

• Write it Yourself • Be AuthenticBe Authentic• Have Fun

Product Comments and RatingsProduct Comments and Ratings

• Client ownershipClient ownership• Builds credibility with “real” comments

Abilit t i kl t t ti f db k• Ability to quickly react to negative feedback

Online video platform• Online video platform• Free distribution for your content• Anyone can be a star

Mi bl i l tf• Microblogging platform• 140 characters • What are you doing … right now?• “You are who you follow”You are who you follow• New distribution channel for your content

S h t l i b t• See what people are saying about you

Proactive Sales Opportunities

Fan “shout-outs”

Fan “shout-outs”

Pitching for businessPitching for business (not sure I personally like this approach, but you get the drift)

Effective PR Tool/Damage ControlEffective PR Tool/Damage Control

• Online photo sharing siteOnline photo sharing site• Tagging

V hi l f ti t lt• Vehicle for promoting your corporate culture

• Online community of friends• Fan Pages & GroupsFan Pages & Groups• Emotional connection with your products

Promo35 (facebook)Promo35 (facebook)

• Bridging the gap between all generationsBridging the gap between all generations of Promo product professionals.

• Online community of business contactsOnline community of business contacts• Online resume

G t ti t l• Great prospecting tool• Online recommendations

• Real Simple Syndication• Tool for having content “pushed” to you• Tool for having content pushed to you• Google Reader• Feedburner.com• Permission Marketing (Seth Godin)g ( )

Really Simple Syndication (RSS)y p y ( )

The Big PictureThe Big Picture

• We are all connected: “The Social Graph”We are all connected: The Social Graph• Credibility and Building Social Capital:

“Whuffie”Whuffie• The Long Tail: Niche Marketing• Exercise some common sense

BE WARNED!BE WARNED! Social Media is not for everyone.

• People will sniff out the fakers. Be authenticauthentic.

• Ensure your marketing is not out of sync.

• You don’t want a meatball sundae

A meatball sundae is the unfortunate result of mixing two good ideasA meatball sundae is the unfortunate result of mixing two good ideas.

The meatballs are the foundation, the things we need (and sometimeswant). These are the commodities that so many businesses are builtwant). These are the commodities that so many businesses are builton.

The sundae toppings (hot fudge and the like) are the New Marketing,the social networks, Google, blogs and fancy stuff that make people allexcited.

fThe challenge most organizations face: they try to mix them. Theyattempt to slap new marketing onto old and end up with nothing but afailed website.

Excerpt from Seth Godin’s Meatball Sundae

RESOURCES (Web Sites)RESOURCES (Web Sites)

• Social Media Marketing in a TraditionalSocial Media Marketing in a Traditional Industry (Mark Graham). Click here

• My Take on Twitter Click here• My Take on Twitter Click here• Seth Godin www.sethgodin.com• Twitterati www.twitterrati.com• Mashable www.mashable.com• ReadWriteWeb www.readwriteweb.com

Resources (Books)Resources (Books)

• Tara Hunt The Whuffie FactorTara Hunt The Whuffie Factor• Chris Anderson The Long Tail

Cl Shi k H C E b d• Clay Shirky Here Comes Everybody• Joel Comm Twitter Power• Mitch Joel Six Pixels of Separation

@RIGHTSLEEVE@RIGHTSLEEVE