2015 Social Media 301 - PPAI Expo Expo... · Social Media 301 Social Media Advertising & The...
Transcript of 2015 Social Media 301 - PPAI Expo Expo... · Social Media 301 Social Media Advertising & The...
1/22/2015
1
Social Media 301
Social Media Advertising & The
Promotional Products Industry
Dale Denham, MAS+
@daledenham
www.linkedin.com/in/daledenham
www.geiger.com
Slides available at www.slideshare.net/therealdaledenham
1/22/2015
2
Advertising is the best way to
reliably keep your message in
front of customers on social media
Social media advertising is
1/22/2015
3
Cost To Reach 1,000 People
$0.25
$0.75
$2.75
$7.00
$8.00
$20.00
$32.00
$- $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00
Facebook Ads
LinkedIn Ads
Google Adwords
Cable TV
Radio
Magazine
Newspaper
Prospecting via social media
advertising is challenging
Focus primarily on engaging
existing relationships
1/22/2015
4
Facebook has the highest
engagement
LinkedIn better reaches
business people
Twitter requires more effort
Pinterest has potential
1/22/2015
5
The more people like your posts
the more Facebook shows them
Be engaging and target well
1/22/2015
6
Segment your friends
1/22/2015
7
Manage your lists
Post to targeted lists
1/22/2015
8
Post public for maximum exposure
Targeted posts are good for
Family
Close friends
Advertising
Repeated
1/22/2015
9
To advertise on Facebook
You need a business page
1/22/2015
10
Your business page will not have
many fans
You can still reach friends
Ask your 20 best clients and
friends to like your page
1/22/2015
11
Create a
compelling post
Visuals are
Click Boost Post
1/22/2015
12
Choose your audience & budget
Boosted posts
Don’t get blocked
1/22/2015
13
Use hashtags
#Marketing
#Tradeshow
#BeFound
Advanced Facebook Ads
1/22/2015
14
Danger
Facebook ads to general
audience engages
many fake users
Still worth trying
Proceed with caution
1/22/2015
15
1/22/2015
16
Visual is Critical
Use something catching
Skip mobile
1/22/2015
17
v
Measure success
1/22/2015
18
Low engagement
Great audience
Killer targeting
1/22/2015
19
Business page required
https://www.linkedin.com/company/add/show
Must have company email address
Be impressive
Ask 20 close friends to follow
1/22/2015
20
Ready
Set
Create
Create an ad
Sponsored content is best for
smaller businesses and budgets
1/22/2015
21
Compelling copy
Compelling visual
Awesome Targeting
1/22/2015
22
Expensive
But well
Targeted
Measure
1/22/2015
23
Not for Newbies
1/22/2015
24
Create your ad
1/22/2015
25
Use hashtags
#Marketing
#Tradeshow
#BeFound
1/22/2015
26
Reach Targeted Followers
1/22/2015
27
Measure Success
All Ads
1/22/2015
28
The smaller and more targeted
the audience the better
Great copy and visuals are a
1/22/2015
29
Likes do not matter
Engagement matters
Success requires investment
Time and money
1/22/2015
30
Social Media 301
Social Media Advertising & The
Promotional Products Industry
Dale Denham, MAS+
@daledenham
www.linkedin.com/in/daledenham
www.geiger.com
Slides available at www.slideshare.net/therealdaledenham