Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Experiential Marketing Case StudyHeather Ainardi, Flagstaff CVB

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

What is it?9 Flagstaff Partners1 Year Duration8 Activations5 Suites1 Thermometer2,000 Personal Fans5,000 Ice Packs5,000 Scenic Chairlift Tickets1 Super Bowl Central

Wallscape located in Legends Entertainment District

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Blast OffJuly 19, 2014 The Beginning

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Wait, that’s all?

Legends Entertainment District Arizona DiamondbacksPhoenix SunsPhoenix MercuryAZ Super Bowl Host Committee

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Hmmmm…

What else can we do?

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

50 participants75 posts9,857 likes1,008 comments

@VisitFlagstaff+120 followers358 likes

@ LegendsDistrict+45 followers

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

ResultsMore than 4.5 million impressions (not including drive traffic)

Inclusion in Super Bowl Central clean zone

Relationships and reduced pricing with Legends partners

Governor’s Conference on Tourism: Experiential Marketing 6.22.15

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