Experiential Marketing and Deep Learning

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Deep Learning, Creative, and experiential marketing “Type a quote here.”

Transcript of Experiential Marketing and Deep Learning

Page 1: Experiential Marketing and Deep Learning

Deep Learning, Creative, and experiential marketing

“Type a quote here.”

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research: AI + creative + marketing

by Jason Toy

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neural style MEMES

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rick and morty!

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Photo Booth The Bosco + Somatic

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Story Miller Lite for a brief was to connect the Coke bottle of Coke Zero directly to consumers' hearts and minds. To do that, we created a limited edition bottle of Coca-Cola with a special edition of the bottle label. The objective of the campaign was to increase the number of fans on Facebook and Twitter in a way that has never been done before, associating it with friends and family.

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Story Within a short space of traffic jams the new Porsche 911 Turbo attracts thousands of people with every single roof of their cars. In this case, it was the first time that the campaign took place in the city and turned it into a social movement. Journalists, celebrities, bloggers and opinion leaders were invited to take it to the nearest VW dealership to sign a test drive.

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Jason Toy [email protected]

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