FUTURE COMMUNICATION BETWEEN COMPANIES AND THE INDIVIDUAL

David Warrendavid.warren@iris-london.co.uk

Why is there so much bad advertising?

There is no demand for messages

Dialogue is where brands are made

Consumers will give way to participants

But because ideas connect us more than relationships…

... what a brand DOES matters more than what it SAYS

This helps to create stories other people will want to tell

Which is good for brands because authentic voices build trust

N.B. It's not the technology but the sociology that's driving this

In the post-traditional order, self-identity is not inherited or static; rather, it becomes a reflexive project

WHAT?

You are what you share!

So, how do we know when we’re getting it right?

In conclusion

because